For the first time in more than 20 years, the Hollywood sign lit up the night sky on Tuesday.
Lucky onlookers who looked up to the hills saw the famous sign flashing a variety of colorful patterns, including a puffy rainbow, bright green, bright white, and other displays. Guests at Halsey’s Hollywood Bowl concert were especially thrilled to receive an impromptu light show behind the “Without Me” singer.
“It was an entertaining half hour watching the Hollywood sign lit up,” tweeted Jared head.
“The Hollywood Sign is Cute Tonight” tweeted @fratti_natti.
The reason for the sudden light show has not been made public. The Hollywood Chamber of Commerce did not immediately respond to The Times’ request for comment.
The iconic Hollywood sign, which was first built in 1923, hasn’t been lit since celebrating New Year’s Eve in 2000.
Once upon a time, the sign was illuminated from 1923 to 1933 to help advertise the Hollywoodland luxury housing estate (the sign read “Hollywoodland” at the time). In 1933, however, the panel was closed due to the cost of maintaining the bulbs.
Over the decades that followed, the sign fell into disrepair several times, as it changed hands several times. In 1944, the Sherman Company donated approximately 400 acres to the City of Los Angeles, including the location of the sign. Five years later, the Hollywood Chamber of Commerce agreed to repair the sign, removing the word “earth” in the process.
It wasn’t the last time they had to step in, though.
“The sign fell into such disrepair that in 1978 the Hollywood Chamber of Commerce stepped in again… [and] raised $250,000 to completely rebuild the sign. During this time, new lighting infrastructure has not been installed,” Jeff Zarrinnam, president of the Hollywood Sign Trust, told The Times in May. “That’s how it has remained ever since.”