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latest news Coach to stop destroying returned products after Tiktok viral video

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Luxury brand Coach announced that it will no longer destroy returns of damaged merchandise in an Instagram post on Tuesday, a statement that comes after a TikTok video showing the brand’s claims, allegedly reduced by employees, either went viral.

“We have now stopped destroying in-store returns of damaged, defective, worn and otherwise unsaleable products that cannot be donated and are committed to maximizing the reuse of these products in our Coach (Re) Loved and other programs. circularity, ”Coach said in an email to USA TODAY.

The coach’s policy change follows a TikTok video from Anna Sacks, which runs by @thetrashwalker on the app and Instagram. In the video, Sacks shows a number of Coach chases that have been curtailed.

“As you can see they’re all cut, which is Coach’s policy. That’s what they do with unwanted goods. They order an employee to cut them deliberately so that no one can use them. , then they write it off as a tax write off under the same tax loophole as if it had been accidentally destroyed, ”Sacks said in the video.