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The line will be available in children’s and unisex sizes and all proceeds will go to the Mamba & Mambacita Sports Foundation.
Vanessa bryant, widow of the NBA star Kobe Bryant, revealed the first official release of the Mambacita clothing line in honor of their daughter Gianna “Gi Gi” Bryant died in the fatal helicopter crash with her father and seven others in January 2020.
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Set to be released on Gianna’s 15th birthday, Ms Bryant shared a glimpse of athleisure clothing on Instagram. She and her daughters posed in the merchandise, which is expected to go on sale Saturday, May 1.
“In honor of my Gigi’s 15th birthday,” she wrote. “Happy birthday, Gigi! 100% of the proceeds are donated to unisex and child sizes of the Mamba and Mambacita Sports Foundation. “
The garment features “Mambacita” on the chest and has the number 2 inside a heart on the top of the left leg. One version shown is offered in a black and white tie-dye print with text and logo in red. The other has a white and periwinkle tie-dye pattern.
theGrio reported that the Bryant family filed for trademarks for “Mamba, Mambacita” in March. an attorney for the Bryant family filed the trademark application for “Mamba” and “Mambacita” on March 10. The plan is to use the brand for clothing such as shirts, pants, socks, hoodies, jackets, etc. As of yet, there is no clear mention of the birth of a sneaker line under the brand.
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Since their untimely death, Kobe’s estate has registered several trademarks, including “Mamba Sports Academy”, “Mambacita”, “Lady Mambas” and “Lil Mambas”.
After playing in the NBA for 20 years, Kobe spent his retirement as a coach and mentor to the next generation of ballers at Mamba Sports Academy, a training facility he opened in two locations in California to children interested in sports. Gianna, 13, was a player for the Mambas women’s team.
As Gianna began to make a name for herself with her impressive basketball skills, similar to her father’s, it made sense that she adapted the nickname “Mambacita”.
Shortly after filing the trademarks, Vanessa revealed that Kobe’s estate would not be renewing the contract with Nike. After the expiration of the five-year approval extension this month by ESPN, this decision was not taken lightly and stemmed from his frustration with the athletic brand. Apparently, “Bryant and the Estate had become frustrated with Nike limit the availability of Kobe products during his retirement and after his death in January 2020 in a helicopter crash. There was also frustration with the lack of availability of Kobe shoes in children’s sizes, according to sources. “
Vanessa shared a statement with ESPN and his supporters via his Instagram story, explaining the difficult decision.
“My hope will always be to allow Kobe fans to get and wear his products,” Vanessa continued. “I will continue to fight for this. Kobe products sell out in seconds. That says it all. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do our utmost to honor Kobe and Gigi’s legacy. It will never change.
According to PEOPLE, in February, the Mamba Foundation and Mambacita Sports announced the hiring of Kat Conlon, an experienced non-profit executive, as the first executive director.
“I am very proud to have Kat Conlon as Executive Director,” said Vanessa Bryant, chair of the board of directors of the Mamba & Mambacita Sports Foundation, in a statement. “She brings an abundance of knowledge and experience that embodies support for young women and equal opportunity.”
The foundation was established to fund programs in underserved communities and to promote Kobe and Gianna’s legacy through youth sports and charitable work.
This article contains additional reports from theGrio’s Tiffany Stewart.
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Vanessa Bryant’s post of the release of the “ Mambacita ” clothing line in honor of Gianna’s birthday first appeared on TheGrio.