Owings Mills, Md. – The quarter -arre of the Ravens of Baltimore Lamar Jackson seeks to cut the legend of Nascar Dale Earnhardt Jr. – But not on a race track.
Jackson is in a brand dispute with Earnhardt on the right to use a stylized version of n ° 8, which claims that the quarterrier looks like the one he puts on clothes, shoes and headgear. On Wednesday, the most useful double player of the NFL filed an opposition complaint with the American patent and brands office to prevent Earnhardt from putting a n ° 8 tilted on merchandising.
Jackson, who has brought the n ° 8 since his college days in Louisville, previously recorded the brand “ERA 8 by Lamar Jackson”. His file maintains that Earnhardt’s attempt to mark No. 8 would create confusion between consumers.
“(Jackson) has devoted a time, efforts and considerable expenditure to the promotion, advertising and popularization of number 8 in relation to his personality and renown … with the result that the relevant purchasing public has learned to know, to count and recognize (his) marks as very strong indicators of the source of (its) products provided in relation to its marks,” states.
The brand examination for a challenge can take more than a year.
This is not the first time that Jackson has been trying to prevent another athlete from depositing a brand on this issue. Last July, Jackson challenged the attempted quarter of the Troy Aikman renown temple to use “eight” on clothes and bags.
Asked about this dispute with Aikman last summer, Jackson said: “We will keep this about football. It’s an outside noise. We are trying to (talk about training), football and that’s it.”