Meta, Instagram’s parent company, “must immediately remove illegal advertising and take action to prevent such violations,” Alexandra Geese, the Greens’ point person on the platforms, told Playbook. “Platforms will only respect our rules if we show our political will to enforce them. »
Commission Vice-President Margrethe Vestager told POLITICO that the EU’s new digital laws, the DSA and DMA, only allow it to intervene after people report illegal content, c that is, after potentially millions of users have already seen it.
“If users discover illegal content online, it is important that they report it to the platforms,” Vestager said. “If the content is not removed, the Commission may take action and pursue the matter. The DSA and DMA are only as strong as we can create them collectively. And we rely on the community to help us enforce the law. »
“At first glance, this does indeed look like an infringement… it should have been geolocated to the United States. We will follow up, including via the advertising repository,” an EU case manager who enforces the rules said on Tuesday. EU digital rules to a Commission official in an email. after POLITICO asked the official about the announcement Monday.
Geese said she also reported the ad as illegal, after POLITICO contacted her. But early Wednesday morning, it was still visible in Belgium. Meta did not respond to a request for comment in time for publication.
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