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King Kylie has never been so comeback. Just this week, we saw the return of Kylie Jenner’s 2015 alter ego with a report on Terror JR’s “Fourth Strike,” dozens of archives from her old phone’s Tumblr days, and even a collection dedicated to Kylie Cosmetics. But last night, she kicked things up a notch with a complete transformation: She took the King to Los Angeles, pink wig and all.
Celebrating a decade of her beauty brand, Jenner hosted an event that took guests back to the mid-2010s in more ways than one. The makeup brand’s first pop-up in seven years, it served as both an exhibit and a boutique, chronicling Jenner’s journey from her first lip kits to the nostalgic new “King Kylie” line, and every historic product in between.
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For the occasion, she also went back in time by pulling out a long cotton candy pink wig (with a side parting of course). To match, she donned a floor-length latex dress in the same shiny shade, designed with thin spaghetti straps and a neckline with bra cups. On her feet, pointed lace heels completed the look. Beside him, his daughter Stormi looked like the ultimate “mini me,” wearing a color-coordinated jacket and skirt with a merch t-shirt featuring a photo of King Kylie.
Also in attendance, Hailey Bieber celebrated in a little belted dress and Kim Kardashian showed up in a plunging backless and tons of diamond cross jewelry. Mom Kris Jenner opted for an all-black monochrome look, outfitted with gloves and a sleek bob.
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