KSBW 8 is the #1 news channel on the Central Coast again this May

KSBW 8 AGAIN THE #1 NEWS STATION ON THE CENTRAL COAST IN MAYSalinas, CA – May 30, 2024 – KSBW 8 was once again the #1 choice of local news viewers on the Central Coast throughout the day, winning each of its newscasts in the May sweeps. period. “Serving our Central Coast community inspires us every day,” said Laura Williamson, president and CEO. “KSBW is committed to providing our region with the most trusted source of local news available to everyone at any time.” “We know that viewers have choices when it comes to information and we are grateful that they turn to us to find out what’s happening in our community,” KSBW said. 8 News Director, Cassady Velasco. “Whether it’s keeping tabs on lawmakers or showing you the latest news first, our team is committed to providing the best coverage on the Central Coast. » MorningsKSBW Action News 8 Sunrise from 5:00 a.m. to 7:00 a.m. Monday through Friday continues to dominate the morning ratings. Face-to-face, 7 in 10 Monterey County households watched KSBW Action News 8 at 5 a.m. Monday through Friday. KSBW Action News 8 Sunrise at 6:00 a.m. also remains dominant in Early Morning with 75% audience share at 6:00 a.m. MiddaysKSBW Action News 8 The midday newscast attracted 6,000 households, nearly 6 times the audience of the nearest midday news competitor in May. KSBW Action News 8 Midday received 85% of the total midday news audience. Early EveningKSBW Action News 8 remained viewers’ dominant choice in the early evening. KSBW Action News 8 at 5:00 p.m. Monday through Friday was the leading newscast of the hour, with 77% of households watching local news. KSBW Action News 8 at 5:00 p.m. received an average of 15,000 households, more than 5 times the audience of the nearest competitor. KSBW Action News 8 at 6:00 p.m. is the most-watched newscast on the Central Coast in May – reaching more than 18,000 households in the tri-county area of ​​Monterey County, Santa Cruz County and San Benito County, i.e. almost 6 times the household audience of the nearest competitor. In total, KSBW Action News 8 at 5:00 p.m. and 6:00 p.m. dominates in the early evening with an 84% audience share. Late NightKSBW Action News 8 at 11:00 p.m. Monday through Sunday once again beat the competition, with 58% of all viewers of the 11:00 p.m. news reaching 10,100 households. WeekendsKSBW Action News 8 Weekend Sunrise, the most-watched TV show on the Central Coast every Saturday and Sunday from 7:00 a.m. to 9:00 a.m., saw a 26% increase in adults 25-54 on Sunday, April 28. live media coverage of the Big Sur International Marathon. Social EngagementKSBW 8 has the largest social media presence of any local media organization on the Central Coast with 278,000 followers on Facebook, 65,000 followers on Instagram and 113,000 followers on X. ABOUT KSBWKSBW is the media leader broadcast and digital services in California’s Central Coast. , providing news, weather, sports, community services and entertainment across multiple platforms, including KSBW 8 NBC, Central Coast ABC, Estrella TV Costa Central, KSBW.com and the KSBW mobile app. Founded in 1953, KSBW is committed to its mission of serving the Salinas-Monterey-Santa Cruz region with quality local content. The station has received numerous prestigious broadcasting awards, including the Regional RTDNA Edward R. Murrow Awards for “Best Newscast,” Regional Emmys and Associated Press Awards for “Breaking News Coverage.” . KSBW is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 33 television stations. Follow us on Facebook (ksbw8), X (@ksbw) and Instagram (ksbw_8). ABOUT HEARST TELEVISION Hearst Television owns and/or operates 35 television stations and two radio stations serving 27 media markets in 39 states, reaching 24 million U.S. television households. Through its partnership with nearly every major network, Hearst Television distributes national content to more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. Radio stations lead in news, talk and rock music audiences in Baltimore. Its Hearst Media Production Group unit produces original programming on linear and streaming platforms for national and international distribution. Its Very Local app, downloadable for free on home OTT devices and available on popular streaming services, provides 24/7 access to local news, weather and a range of local and regional programming. Hearst Television is recognized as one of the industry’s leading companies and has received numerous awards for distinguished journalism, industry innovation and community service. Hearst Television is a wholly owned subsidiary of Hearst. Contact for KSBW: Ed Everest, Director of Creative Services (831) 758-7724 eeverest@hearst.com