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Kristen Wiig reprises beloved ‘Saturday Night Live’ character in Target commercial

It is legitimate !

Kristen Wiig reprized her fan-favorite “Saturday Night Live” role, that of the overly enthusiastic Target lady, in a commercial for the company’s upcoming Target Circle Week.

In the commercial, which according to a press release is one of 12 spots, the “Bridesmaids” star can be seen donning her iconic bowl-cut wig as she strolls down the corridors of the megastore touting the random benefits to join Target Circle.

“I can’t believe I get to work at Target,” Wiig, 50, says in voiceover as the camera surrounds him.

Kristen Wiig reprized her fan-favorite role from “Saturday Night Live” as an overly enthusiastic Target lady in a commercial for Target’s upcoming Target Circle Week. Target

“I hope she knows she automatically gets offers,” Wiig continues as the camera cuts to a woman putting a shirt in her shopping cart. “I’ll tell him if it wasn’t a dream.”

“Looks like Pamela just let this guy know he can get unlimited same-day delivery,” Wiig gushes. “And she’ll save an extra five percent with a Target Circle card.”

“What is this?” » Wiig asks as a man picks up an alarm clock nearby. “Oh no, I don’t want to wake up. There are too many offers!

At this point, the camera cuts to Wiig on a scooter surrounded by several confused customers.

“Target Lady is incredibly special to me because she’s one of the characters I created at The Groundlings and ended up on ‘SNL.’ She really loves Target! I mean, who doesn’t? Wiig said. “It was so much fun to bring her back after all this time, and we had so much fun imagining the world that Target Lady sees inside the store today.” Dia Dipasupil/Getty Images
The ad is one of 12 different spots the supermarket is using to promote Target Circle Week. Target

“But you’re awake,” said the waking man. “And the deals are real.”

“So how do you explain Abe Lincoln over there by the chips?” Wiig retorts, nodding at a bearded man who looks at her worriedly.

The beloved character — who Wiig played many times during his seven-year tenure on “SNL” — became known for his chaotic energy, bizarre meanderings, outlandish dialogue and, of course, the way which she pronounces “Terget”.

Wiig’s beloved character is also sometimes joined by Justin Timberlake, who plays her equally bizarre “classic” friend, Peg.

The beloved character — who Wiig played many times during his seven-year tenure on “SNL” — became known for his chaotic energy, bizarre meanderings, outlandish dialogue and, of course, the way which she pronounces “Terget”. Target
The “Barb and Star Go to Vista Del Mar” actress’ announcement comes the same week she is set to host “SNL” for the fifth time, making her an elite member of the “club of five times”. ©NBC/courtesy Everett Collection

“Like so many others, we are huge fans of Kristen Wiig and her iconic Target Lady character from ‘Saturday Night Live,’” Lisa Roath, Target’s executive vice president and chief marketing officer, said in a statement.

“As we prepare to introduce the new Target Circle and thousands of new offerings during Target Circle Week, it’s only fitting that we partner with Kristen to create new, memorable laughs through the one and only Target Lady.”

“We are excited about this campaign and can’t wait for everyone to see it and join in the fun that can only be found at Target,” added Roath.

Wiig also expressed his excitement about portraying the character.

“Target Lady is incredibly special to me because she’s one of the characters I created at The Groundlings and ended up on ‘SNL.’ She really loves Target! I mean, who doesn’t? Wiig said. “It was so much fun to bring her back after all this time, and we had so much fun imagining the world that Target Lady sees inside the store today.”

Target’s Circle Week runs April 7-13.

The “Barb and Star Go to Vista Del Mar” actress’ announcement comes the same week she is set to host “SNL” for the fifth time. This makes her a member of the elite “five times club” that includes Paul Rudd, John Mulaney, Steve Martin, Tina Fey, Alec Baldwin and Tom Hanks.

New York Post

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