Kate Hudson Uses Tower 28’s $22 Hydrating Concealer

Look in the makeup bag of any savvy beauty editor or professional, and you’re sure to find plenty of the same essential essentials: good mascara, good foundation, good eyebrow gel, and a good proofreader. While “good” is certainly subjective, there are some standouts in each category, and Kate Hudson just released one of the best of the best in these latter essentials.

Hudson, who is a fixture on TikTok thanks to her real, relatable videos in which she speaks, usually spills something juicy while doing her makeup. This time, however, she was talking about the importance of blocking the negative seeker (amen, Hudson!). The 4-minute clip is definitely worth a watch, not only for the thought-provoking tips, but also for a look at how she applies her concealer and which exactly she relies on, which happens to be the best-selling Tower. 28 Swipe Serum Concealer, a game changer.

The actress is seen dabbing the concealer on all the key areas i.e. under the eyes and above the lips and honestly, her skin instantly looks brighter. I guess that’s the power of the Tower 28 purchase, which buyers say is so good it eliminates “wrinkles, dark circles and dry skin” in just a few swipes. Talk about a miracle worker.

Tower 28 Swipe Corrective Serum

Some concealers can be sticky and tacky and tend to dry so quickly that it’s impossible to get an even application to those hot spots. But Tower 28 is not like that. It’s perfectly hydrating, so much so that the brand explains that it glides on like a serum (yum!), with medium, buildable coverage that will conceal whatever you want to cover up.

The serum-like formula includes skin-loving ingredients like Hyaluronic Acid that hydrates for a supple, smooth, plump-looking complexion, Centella Asiatica Leaf Extract that soothes and calms skin, and lysine which helps with bonding and drying products. skin. According to buyers, it doesn’t crease, sink into fine lines, or flake by midday. In short, it’s “amazing,” with many reviewers noting that its coverage is “natural, smooth, and hydrating,” and totally suitable for sensitive skin. In fact, one shopper with eczema calls it “perfect.”

You can easily use it alone for subtle coverage or layer it over your foundation. You can choose your level or intensity, but one thing is for sure; This concealer will be the star of the show, just like in Hudson’s video, except for the essential tips she gave in it.

Curious to test it? Shop the concealer used by Hudson for $22 here, then shop other Tower 28 essentials, including the lip liner used by Hailey Bieber.

Tower 28 OneLiner Lip Pencil

SOS Tower 28 Recovery Cream

Tower 28 SunnyDays Tinted SPF 30