USAWorld News

Karma for Taylor Swift fans as Ticketmaster offers second chance for ‘Eras ​​Tour’ tickets

Ticketmaster no longer wants to be the “anti-hero” of Taylor Swift fans. At the request of Swift’s team, the ticket seller said Monday that some fans will have a “limited opportunity” to purchase a maximum of two tickets each for her upcoming “Eras” tour.

“You were selected for this opportunity because you were tagged as a fan who received a boost during the Verified Fan presale but did not purchase tickets,” Ticketmaster wrote in an email to a group of fans on Monday. “We apologize for any difficulties you may have encountered and the Taylor team has asked us to create this additional opportunity for you to purchase tickets.”

Many fans took screenshots of the email and posted it to Twitter, sharing their excitement for another opportunity to secure tickets for Swift’s 2023 US tour. , which will begin in March.

The news comes a month after the public sale of Swift’s ‘Eras ​​Tour’ was canceled due to ‘extraordinarily high demand’. Ticketmaster claimed that 3.5 million fans have pre-registered for Swift’s Verified Fan program, the biggest registration in its history. The company cited high demand and a “staggering number of bot attacks”, resulting in 3.5 billion system requests, four times their previous peak.

The failed pre-sale rekindled fan frustration with Ticketmaster, especially among those who signed up as “verified fans,” meaning they can enter a lottery to buy tickets to certain shows. Ticketmaster said it helps “ensure that more tickets go to fans who will actually attend the event”, by giving them access to tickets before the public sale. After registering as a “verified fan”, Ticketmaster provides them with a code and a link to the shopping site. When tickets go on sale, the link takes fans to a “smart queue” that “blocks ticket bots out.” Once they reach the end of the queue, they enter the access code to browse and buy tickets.

But last month, many of these ‘verified fans’ looking for tickets were subjected to long waits and a website that sometimes crashed, sending them back to the start of a queue. virtual with thousands in front of them. Some Swift fans are now suing Live Nation Entertainment, alleging the ticketing giant “intentionally and deliberately misled ticket buyers” by failing to protect reseller presales.

Swift apologized in an Instagram story, saying it was “excruciating” for her “to just watch mistakes happen without recourse.” Ticketmaster also tweeted a formal apology to “Taylor and all her fans” for the “terrible” ticketing experience after the public sale was cancelled, saying they felt they owed the public an explanation.

On Monday, Ticketmaster doubled down on its apology, writing on its website: “We apologize for any difficulties you may have experienced and the Taylor team has asked us to create this additional opportunity for you to purchase tickets. Notified fans will receive their individual invitation to submit their purchase request by Friday, December 23. Invitations will be staggered by tour dates in each city.

When asked for further comment, a spokesperson for Ticketmaster referred NBC News to its website.

Some fans said they appreciate Swift’s team’s efforts to try to ease the frustration they felt last month trying to secure tickets.

We apologize for any difficulties you may have encountered and the Taylor team has asked us to create this additional opportunity for you to purchase tickets.”

-Ticket master

Raghav Kalra, a senior at Columbia University in New York, said he had a “strange idea” that the artist would do “something like this”.

“AND THAT’S WHY WE ALWAYS TRUST MOTHER,” he said. tweetedthanking Swift.

“It’s much more manageable because then they [Ticketmaster] don’t have a lot of traffic on their site and they just send people looking for tickets, who actually need them,” said Kalra, who last month waited unsuccessfully in the virtual queue for Swift tickets. for several hours.

He described it as a “good system”, although he added that things could still “go wrong” with this next attempt to score tickets.

Krista Ferrara, a longtime “Swiftie” from Texas, also said she was very “appreciated” to have the opportunity to get tickets again. Monday’s email “surprised” her, and she initially thought it might be a scam.

“I cried at work when the pre-sale didn’t happen before,” said Ferrara, who estimated she spent two days – around 16 hours – trying to buy tickets for one of the Arlington, Texas shows. She described the process of trying to get a ticket like “running a marathon”.

But Ferrara said she felt Ticketmaster could have avoided the chaos from the start.

“They should stagger the codes like they should have done in the first place and have people put the codes in before they’re in the queue,” she said. “And let’s see, OK, what places are available?” And [then] take.”

Morgan Sung and Rob Wile contributed.


Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.
Back to top button