Kaia Gerber, Cindy Crawford and all the Gerber family in New Vuori campaign

The Gerber -Crawford family is a modeling strength – and honestly, who is surprised? The model Cindy Crawford and her husband entrepreneur Rande Gerber joined forces with their children models, Kaia Gerber and Presley Gerber, for a full family campaign with Vuori. The new photos see the family kissing their Californian coastal lifestyle. They bask in hammocks, Strum on guitars, play on the beach, while coordinating comfortable and comfortable leisure clothing. Dream stuff.

As Rande explains in the campaign, it was first presented to the brand after visiting a pop-up store in Malibu. “I was immediately addicted to quality, comfort and adjustment. I returned the next day and asked the seller who owned the brand and received Joe (Kudla, founder of Vuori), “he said. “It was not long before Joe quickly got friends with our whole family, and our conversations naturally evolved into talks to work together.”

Kaia also expressed his love of the brand, saying: “What I like most in Verori is the fabric, the quality is better than anything I have ever seen and it is so sweet. Whoever puts it for the first time does not want to remove it.”

As for Cindy, it considers the brand as an extension of the family’s relaxed Californian lifestyle. “As a brand, this is a lifestyle that we all live every day,” she said. “We have chosen California as a place to raise our family because we loved connection with nature and the ability to prioritize health and family – you go hiking, you are surfing, you walk on the beach. The Vuori product has been built for that: you could easily be on the beach or train, but I also have the impression that it is high enough to make a mistake and always feel great.”

In fact, Cindy has been a proud athleist fans since her children were young. “The Malibu community is a hike or a walk on the beach. Health and well-being are now the new luxury,” she said Vogue. “When you work hard to take care of yourself, you want to feel good while you do these things; have something cute to implement for you.”

This campaign marks a rare joint venture for the family. Although Kaia and his mother have teamed up in the past, it is unusual to see the whole family unite their forces as models for the same brand.

Earlier this month, Kaia went out with her parents, Cindy and Rande, for the Broadway premiere of George Clooney’s Good Night, and good luck. Last year, she and her mother again united their forces for an event where they wore coordinated LBDs.