The 25-year-old model and her skincare company Rhode were the subject of a trademark infringement lawsuit this week by the owners of a fashion company of the same name, who claim Bieber even offered to buy the RHODE brand for clothing four years ago.
“Today we were forced to file a lawsuit against Hailey Bieber and her new skincare line which launched last week and uses the ‘rhode’ brand,” the child’s co-owners said. nine years belonging to a minority. Clothing company Rhode wrote in a statement.
The co-owners wrote that they “didn’t want to pursue this lawsuit” but “had to” in order to protect themselves from trademark confusion.
Co-founders Purna Khatau and Phoebe Vickers filed their lawsuit against Bieber on Tuesday, June 21 in U.S. District Court for the Southern District of New York.
“We admire Hailey,” the owners wrote. “She worked hard and won the opportunity to create her own skincare line. We don’t want to sue Hailey, we want to celebrate her. As women entrepreneurs, we wish her well.”
The owners claim in their lawsuit that Bieber contacted them in 2018 to “purchase the RHODE brand for clothing for [her] own use”, which the owners refused.
According to the lawsuit, Bieber’s attorney filed “a trademark application to register the trademark ‘rhode’ for Class 25 goods, including apparel” before contacting the fashion company.
“…Bieber and his companies have apparently been contemplating the launch of a product line for years. And for several years they have been intimately familiar with the Rhode brand and the RHODE brands,” the lawsuit states.
“Hailey could choose any brand for her skincare line,” the owners said in a company statement Tuesday. “We only have the ‘RHODE’ brand name that we have built. … Its use of our brand harms our business, our employees, our customers and our partners.”
Bieber has yet to respond to the lawsuit or comment publicly on it, and has yet to respond to the allegation that she previously offered to buy the RHODE brand from Khatau and Vickers.
Bieber launched her skincare line on June 15. The name Rhode is Bieber’s middle name, as well as that of his mother and great-grandmother; she told Vanity Fair in a June 15 interview that she chose the company’s name as a tribute to both of them.
The collection includes everything from face products to lip care, and has been formulated for sensitive skin. Its products are vegan, cruelty-free, gluten-free and fragrance-free.
“I went into skincare because I always dreamed of starting a beauty brand, and for me, skincare just made the most sense because I’ve always been so passionate about it. — and passionate about a skincare routine,” Bieber told “Good Morning America” in a June 15 interview. “I would say I’m a bit obsessed with it, and I’m just very routine when it comes to skincare.”
Fashion label Rhode has been in business for nearly a decade, offering everything from dresses to matching sets and more. Celebrities like Beyoncé, Rihanna, Busy Phillips, Tracee Ellis Ross and Khloé Kardashian have worn Rhode’s various designs in the past.
The Los Angeles-based clothing retailer concluded its statement this week by saying it was ‘confident in the outcome of the lawsuit’ but hopes Bieber will now ‘understand the harm we know she never did. wanted to cause and rebrand his skincare line.”
ABC News has reached out to Rhode, Bieber’s skincare brand, for comment and will update this story if a response is received.
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