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Joe Biden revamps infrastructure messaging with “Building a Better America”

President Joe Biden on Wednesday announced a revamped infrastructure messaging system to showcase the mid-term approach to 2022 across America.

With the $ 1.2 trillion infrastructure bill enacted in November, Biden intends to sell the legislation across America to gain support for Democrats to keep majorities in Congress.

The rebranding is called “Build a Better America” ​​and will coincide with the launch of a new website, Axios said for the first time. The revamped message is meant to express Biden’s ability to “forge bipartisan consensus and prove that our democracy can bring great victories”:

The White House said the new branding will be used on the administration’s digital platforms – and at events, press conferences, tours and listening sessions as Biden, Vice President Kamala Harris and the Cabinet travel the country.

Biden will unveil the revamped branding in Kansas City, Missouri on Wednesday, highlighting “arrangements to rebuild roads and bridges, modernize transit, replace water infrastructure and create union jobs.”

Heading into the mid-term of 2022, Biden’s approval ratings are underwater in a large number of swing districts across the country. Biden’s unpopularity is a problem for Congressional Democrats, who would rather campaign with a president with a high approval rating.

Democrats have additional problems. Nineteen House Democrats are retiring before midterm, and plenty of state redistribution does not favor Democrats, undermining Rep. Nancy Pelosi’s (D-CA) five-seat majority.

Follow Wendell Husebø on Twitter @ WendellHusebø

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