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Jerry Seinfeld’s Kith campaign sparks memes and jokes


Move over Kramer, Jerry is the model now.

Jerry Seinfeld has made it his mission to prove that at 68 he still has a bit of ’90s swagger by modeling streetwear like it’s, well, nothing.

No, Seinfeld wasn’t posing for Calvin Klein, but rather for urban chic brand Kith – although conspicuously absent from his shoot, there was a puffy shirt and a pair of cowboy boots.

Instead, the comedian sported a Mets hat with a varsity jacket and slimming blue jeans – an unsuitable pair for Kramer – among floral shirts, a tracksuit and a bright fleece jacket that seem more suited to millennials and Gen Z.

And netizens — of all generations — are roaring with both shock and pride to see that Seinfeld is still master of his field all these years later.

“For people saying Jerry Seinfeld is too old for Kith vibes, my man is 68 and looks better than you,” tweeted @iamSAMazing.

“Jerome Seinfeld here killing these Kith commercials,” wrote @ruckfules22.

Jerry Seinfeld modeling is all the rage online.
KITH / Mark Seliger
Jerry Seinfeld modeled contemporary streetwear for Kith and the internet went wild.
Jerry Seinfeld modeled contemporary streetwear for Kith and the internet went wild.
KITH / Mark Seliger

It didn’t take long for fans to bring Jason Alexander’s George Costanza into the discussion, either. A commentator on popular meme account @Seinfeld2000 compared Jerry’s college aesthetic to Georgie’s in the park.

“Who wore it best?” tweeted @BenevolentSpung.

That wasn’t the only call to implicate Costanza — once an iconic hand model until a tragic accident ended his career — involved with Kith.

Page bought the brand’s logo on his famous gore-tex winter jacket that was seen in the episode “The Dinner Party.”

Much like the youngsters did with his legendary sitcom “Seinfeld,” many too are now embracing the comedian’s stylish breakthrough — some with their own jokes.

Other “Seinfeld” diehards — similar to the show’s troublesome comedian Kenny Bania — couldn’t pass up a chance to ride Seinfeld’s coattails with their own jokes.

“Seinfeld seems to have a tough opinion of Drake,” posted @hausofdecline.

Clever fans like @NycAnarchy also layered Seinfeld’s puffy shirt from the titular episode as well.

Some felt that Seinfeld definitely had a 90s look.

“They dressed Jerry Seinfeld as the Beastie Boy?” wrote @lionel_trolling.

There are those who think the Seinfeld set looks like it belongs in Estelle and Frank Costanza’s living room.

“Jerry Seinfeld Carrying Someone’s Nonna’s Couch” tweeted @JosieJosie35.

Laughter aside, the sentiment remains: ordinary people envy Jerry’s charisma.

“Why am I jealous of Jerry Seinfeld’s drip???” wrote @KreamsY.



New York Post

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