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Jennifer Lopez drops booty balm on her 53rd birthday

Alexa, play “Booty”.

Jennifer Lopez turned 53 on Sunday and celebrated the occasion by donning her birthday suit to launch her latest venture, JLo Body by JLo Beauty.

“I’m my age, but I feel amazing and happier than ever,” she told People in a new interview promoting the line.

“I feel like I’m only half-time right now and just getting started.”

The singer first broke the news via her ‘On The JLo’ newsletter, telling fans she’s released a product to showcase everyone’s best ‘asset’ – a new ‘FIRM + FLAUNT™ Targeted Booty Balm’. “, $65.

Later on Instagram, Lopez shared a sexy campaign video in which she promoted the products naked.

Jennifer Lopez drops booty balm on her 53rd birthday
The singer turned 53 on Sunday.
Daniella Midenge/JLo Beauty

“We give all this care and attention to the skin on our face, but sometimes we neglect the body. Creating a skincare routine for the body to meet its specific and unique needs was important to me, and we started with the booty,” she explained.

“Today is my birthday and I’m giving YOU a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm.”

Lopez then explained to her newsletter subscribers that she had just had to make a Loot Balm.

“I want you to show off your best assets – yes, I said assets – and I want you to feel good about doing it!” she encouraged her loyal followers.

Jennifer Lopez drops booty balm on her 53rd birthday
The FIRM + FLAUNT™ Targeted Booty Balm sells for $65.
Raymond Meier/JLo Beauty

A limited amount of booty balms have been released by the “Marry Me” star on the JLo Beauty website, with a full launch to follow in August.

The drop comes a week after Lopez tied the knot with Ben Affleck in Las Vegas, which she also confirmed via her newsletter.

“We did it. Love is beautiful. Love is kind. And it turns out love is patient. Twenty years of patience,” the “Let’s Get Loud” singer shared as she sprang from her nuptials.

Jennifer Lopez drops booty balm on her 53rd birthday
The launch comes just days after she got married to Ben Affleck in Las Vegas.
On the JLo

“Stay long enough and maybe you’ll find the best time of your life at a drive through in Las Vegas at half past twelve in the morning in the tunnel of love drive through, with your kids and whoever you pass for always . Love is a big thing, maybe the best thing, and it’s worth the wait.”

Lopez is currently honeymooning in Paris with her new husband, 49. The lovebirds – who were previously engaged in the early 2000s – were pictured kissing and snuggling in photos taken on Friday.

New York Post

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