The fires that have ravaged Los Angeles in recent weeks are forcing changes to this year’s Super Bowl.
State Farm, the insurance giant, says it won’t air a Super Bowl ad this year because it’s focused on responding to fires.
“State Farm, its agents and employees are all focused on helping customers impacted by the Southern California wildfires amid this tragedy,” a spokesperson said. The Hollywood Reporter. “Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the match as originally planned.
State Farm was a frequent Super Bowl advertiser in recent years, and last year’s Big Game saw Arnold Schwarzenegger (playing “Agent State Farm”) joined by his Twins co-star Danny DeVito.
It was not immediately clear what State Farm’s 2025 Super Bowl ad would have entailed, or whether it would include other celebrity cameos.
Fox, which is showing this year’s Super Bowl, is sold out, although it has a waiting list in case of cancellation, so State Farm’s spot is sure to be filled.
State Farm is the largest property insurer in the state of California, with a market share of 8.7 percent, according to data from the California Department of Insurance. It is also the state’s largest auto insurer.
The spokesperson said the company has more than 8 million customers in the state and has already received thousands of complaints.
“We are proud to announce that our customer contact is 90%. We have received more than 7,400 home and auto claims, and we are putting tens of millions of dollars into the hands of our customers,” they said. “These numbers will continue to rise as residents return and assess the damage. »
The insurance company came under fire last year after saying it would not renew some insurance policies in the state because of the risk of wildfires.
Ad age was the first to report the cancellation.
