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Instagram to reduce shopping features amid commerce retirement: report


Instagram would launch a public test, starting Wednesday.

Meta Platforms Inc’s Instagram plans to significantly reduce its shopping features as it focuses its e-commerce efforts on those that directly generate advertising, the news reported, citing an internal memo.

Staff have been told that Instagram’s existing shopping page will eventually go down, according to Tuesday’s report.

Over the next few months, Instagram will test a simpler, less personalized version of the shopping page known internally as “Tab Lite”, the reports report.

The company would launch a public test, starting Wednesday, of changes to its app designed to switch users to the “Tab Lite” version of the purchase page, according to the report.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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