2025-05-08T20: 19: 16Z
- Instagram has been launching money to content creators for years.
- During the FTC c. Meta Antitrust, the best leader in Instagram, Adam Mosseri, revealed how much.
- Mosseri said Instagram “invested hundreds of millions” in creators.
Instagram spent large dollars to won content creators.
Adam Mosseri, the best leader in Instagram, took a position on Thursday to testify during the FTC antitrust trial in progress against Meta.
Mosseri testified that the company had “invested hundreds of millions, perhaps one billion or two, during my mandate” on the creators.
Mosseri said that money included both the incentives as well as the physical infrastructure which allows the application to extend the scope of a creator.
In 2018, Mosseri took over as an Instagram chief after the original co -founders of the application left the company. Since then, creators have gradually become a fundamental objective for meta-ownership company.
Instagram has launched (and closed) a handful of creators monetization programs since 2020 to compete with other platforms such as YouTube and Tiktok, which also pay creators. Some programs, such as Instagram’s “bonuses”, who pay creators for content such as coils or photos, are limited and inviting only. Earlier this year, Meta had offered certain creators between $ 2,500 and $ 50,000 per month to publish content on Instagram.
“We believe that creators are becoming more and more relevant over time,” said Mosseri at another time during his testimony. “We see more and more to be able to move from institutions to individuals in the industry.”
businessinsider
