‘Inner Excellence’ Becomes No. 1 Bestseller After AJ Brown Reads It on the Bench

During Sunday’s game, Eagles wide receiver AJ Brown was spotted on the bench doing something players don’t usually do during games: reading a book. And now this book is the best-selling book in the country.

The book Brown was reading is Inner Excellence: Train your mind for extraordinary performance and the best possible life by Jim Murphy. The book is now the #1 bestseller among all books on Amazon.com.

Brown seemed surprised after the game by the importance of his reading habits, telling reporters that for him it was part of how he keeps his focus in the right place during a game.

“It gives me a sense of peace,” Brown said. “It’s a book that I read every game. My teammates call it the recipe. This is the first time you’ve put me in front of the camera, but it’s not the first game. There’s a lot of points in there, a lot of mental parts. For me, this game is mental.

NFL games are the most popular programs on American television. So it’s no surprise that a book featured in an NFL game would rise to the top of the bestseller list. Brown’s endorsement may not sell as many books as Oprah’s, but it got America talking about and buying a previously little-known book.