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In conversation with Publicis Groupe on the unlimited potential of AI in advertising

Rana Adam26/08/2023
In conversation with Publicis Groupe on the unlimited potential of AI in advertising


In a world where technology is advancing at an unprecedented rate, the advertising industry is not immune to its transformative effects. Storyboard18 recently had the privilege of sitting down with Amaresh Godbole, CEO of Publicis Groupe Digital Technology Business, to explore the limitless potential of artificial intelligence (AI) in the advertising industry, as well as the challenges facing agencies. prepare.

According to Godbole, the pressure on ad agencies to deliver exceptional results is mounting. He pointed out that customers are increasingly demanding increased productivity and profitability. “Customers will put a lot of pressure on them as an industry to increase productivity by multiple factors or reduce costs by multiple factors,” he said.

In the ever-changing advertising landscape, AI offers a lifeline to meet these demands. Godbole noted, “The possibilities of AI are only limited by the imagination, but this is a very exciting time for us. This sentiment highlights the excitement and optimism surrounding the integration of AI into advertising.

Godbole strongly believes that AI will reshape the entire advertising industry. “Because a lot of these tools will be integrated into production processes, even for larger films, as they evolve,” he predicted. This idea underscores the profound impact that AI is about to have, from streamlining routine tasks to revolutionizing creative processes.

Changing the subject, Storyboard18 also engaged in a conversation with Infosys Global Chief Marketing Officer Sumit Virmani about their enduring relationship with the international tennis ecosystem. For nearly eight years, Infosys has been an important player in the world of tennis, partner of prestigious events such as Roland-Garros, the Australian Open ATP and the International Tennis Hall of Fame.
Finally, Storyboard18 caught up with Tarun Jain, CEO of the Tim Hortons franchise in India, as the Canadian coffeehouse chain celebrated its first anniversary in the country. Jain shared his thoughts on how Tim Hortons India trip has gone so far.

He also looked at their ambitious plan to open 120 stores in India by 2026 and shed light on how Tim Hortons is engaging with the discerning GenZ population, who have a penchant for coffee experiences. unique and immersive.

For more details, watch the accompanying video

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Rana Adam26/08/2023
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