I would like brands to have facilitated the release of Mother’s Day emails

In the spring of 2021, my whole life changed in an instant. “She left” is all that my mother’s fiancé sent me.

My mother, who was the cornerstone of my life, my resonance box, the person I called every day, whether it was picked up or not, had died unexpectedly a beautiful Sunday in May.

For the following year, I agonized during a vacation that never really marked me. I couldn’t get out of bed for the entire weekend of Thanksgiving because she didn’t send me a text to ask me if I came. Christmas looked like another day, even if my sister and I tried to maintain traditions for my nephew.

As April had taken place, I had almost forgotten Mother’s Day since she died exactly a week after the previous year.

Wherever I was going, I couldn’t avoid Mother’s Day

In mid-April, I couldn’t go to stores anymore. Each store was flooded with pink and yellow shades, shouting to show appreciation for mothers of my life. My reception box had become flooded with Mother’s Day emails on the best gifts, where to buy flowers and brunches and dinners not so boring to cook for your mom. It became a mines field that I did not expect to sail at the start of the thirties.

While I scrolled, I found one, only one, an email that asked me if I would like to remove the emails from Mother’s Day. It was from Etsy. After watching the screen for what looked like an eternity, I finally opened the email. He said, “We know that Mother’s Day can be a difficult period for some. If you want to withdraw from our emails, click here.” A relief washed me in a way that I could not describe, and I instantly clicked on the button.

More companies have offered the option

When Mother’s Day rolled the following year, I was better prepared to manage the previous weeks. I became the biggest supporter of driving services, I avoided certain areas of the stores and I allowed emails to accumulate to be treated later. I was grateful to receive Etsy’s email again, but I was surprised that more companies did not understand how difficult this day could be for some and had not yet offered rest.

It is not only a difficult day for those of us who lost and crying their mothers. It is difficult for those who have tense relationships or who are not in contact with their mother. For some, they may have been abandoned or case to a mother or mother who is sick or dying. But it is Also Difficult for women who have tried so much to become mothers, but it can look like or lost their own children. It would not only be nicer for brands to allow disabled, but it would also be smarter.

Fortunately, this year, just under four years after losing my mother, I saw an increase in the option. Etsy, farm, was the first in early April. Then followed the subscription service book of the month, the publisher Hachette, the Lanya clothing company, as well as newsletters, including apartment therapy, strategist and oblivion.