Categories: Business

I visited the Dine-In Burger restaurant in MRBEAST. I learned not to believe everything I read in Yelp’s criticism.

I had lunch in a dine-in-in-in-the-day location.
  • I visited MrBeast Burger, the restaurant belonging to the YouTube star Mrbeast, in a New Jersey shopping center.
  • I was really impressed by the two burgers I tried and thought that the fries were great.
  • At the end of the day, the burger spot is not only a chain restaurant – it is a brand experience.

The 26 -year -old Youtube phenomenon, Jimmy Donaldson – better known as MRBEAST – is known to publish videos of competitors in competition in extreme games.

However, in recent years, Donaldson has extended to other income flows outside the platform, including a chain of restaurants called MRBEAST BURGER.

The MRBEAST BURGER brand has the whole story.
MRBEAST BURGER initially worked as a series of ghost kitchens.

Launched in 2020 in collaboration with virtual catering concepts, MRBEAST BURGER initially worked as a series of ghost kitchens, where customers could order via an application and the contracted restaurants would do and deliver their food.

In 2022, the channel opened its first physical location at the American Dream Mall in East Rutherford, New Jersey, with thousands of people aligned to discover the restaurant.

However, the brand’s delivery party only encountered certain problems by 2023. After a series of customer complaints, Donaldson continued virtual catering concepts, accusing the company of providing poor quality food. Then, the virtual catering concepts contradict, alleging that Donaldson used its influence on social media to sabotage the brand.

Although the brand is still widely delivered only, its physical location in New Jersey is always open, so I decided to check it.

I went there on Tuesday for lunch.
I visited the site Dine-in Mrbeast Burger at the American Dream Mall.

Although it is difficult to say it on the basis of the brand’s website, it seems that this place in Jersey is always the only dine-in-in-in-house restaurant Burger.

After seeing criticism mixed online – the physical restaurant has a rating of 2.7 on Yelp and a dimension of 4.6 on Google – I was curious to see what burger looked like three years after its opening.

So I decided to go to the American Dream Mall for lunch on a Tuesday afternoon.

The restaurant was colorful and welcoming.
The restaurant was spacious and welcoming.

When I arrived at MRBEAST BURGER, I was instantly attracted to the restaurant’s light logo, the colored seats and the chic black tile walls.

The large lounge area made the place spacious and comfortable, even with around 30 other customers who dined there.

The menu was quite small, but it had good options.
We placed our orders at the front counter.

The menu includes three beef burgers, all also available with plant -based pancakes.

The other elements of the menu include tender crispy chicken sandwiches, toasted cheese, cookies with chocolate chips and fries.

I placed my orders at the counter before and I received a number so that the server can find me. In less than 10 minutes, an employee brought me my meal.

I appreciated the beast -style hamburger.
The beast -style hamburger is garnished with American cheese, pickles, dice onions, mayo, ketchup and brown mustard.

I ordered an ordinary beast -style hamburger composed of two broken beef pancakes with homemade seasoning, American cheese, pickles, dice onions, mayo, ketchup and brown mustard on toasted bread.

I substituted the fresh onions with caramelized onions (at no additional cost) and I added a side of crisp fries and Golden. The total increased to $ 17.05.

The seasoning was great, although a little salty. However, the broken components made him sloppy and difficult to maintain together. American cheese was also quite dry. Anyway, I (and my friend who came with me) joyfully deflected him in a few minutes.

The fries were also hot and perfectly clear. They were an excellent complement to the hamburger, and an order was sufficient for two of us.

Then I tried the impossible hamburger.
It was the first time that I was trying an impossible plant -based hamburger.

When I ordered, my friend and I intended to divide a hamburger in half, because it was supposed to be a shopping snack.

However, this hamburger was so good that we decided to order another. This time, we opted for an impossible hamburger, which cost $ 15.15 without the side of the fries.

It was the first time that I was trying an impossible cake, which is an alternative to meat based on plants. However, he had the same delicious Umami flavor as the ordinary hamburger.

The only difference I tasted was that she seemed less salty, which made her slightly better than the standard hamburger pancake.

In the end, the restaurant is a brand experience.
I was really impressed by Mr. Burger.

Mr. Burger is not only a fast food restaurant – it is a brand experience.

Each table had small leaflets the size of a postcard announcing exclusive goods linked to the restaurant. Several televisions have also played MRBEAST Youtube videos without stopping, and logos covered the walls.

Although the whole brand may seem overwhelming, I was impressed that a 26-year-old man created a whole world for himself. Menu -on -screen menu items, this restaurant was focused on the MRBEAST universe.

If I ever revisit the American Dream Mall, I would eat again at the restaurant.

Read the original article on Business Insider

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William

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