One of the founding members of the Xbox team questioned Microsoft’s multiplatform game strategy and said they thought that Xbox material activity is actually “dead”.
Microsoft has left a lot of reflection on the future of Xbox equipment this month, following the announcement of several partnerships with external equipment companies, such as the Rog Xbox ally,, Meta Quest 3S Xbox Editionand a multi -year agreement with AMD.
The Rog Xbox ally, in particular, suggests in the potential direction of the trip to Xbox, because it performs windows and is indeed a laptop Pc which can even perform games purchased in external stores such as Steam.
The laptop is the subject of the latest video of Laura Fryer, one of the first employees of Microsoft Game Studios, which now creates YouTube videos commenting on the problems of the game industry.
During his long career Microsoft, Fryer has sent many games as a producer, including the original Gears of War Games, and was the director of the Advanced Technology Xbox group. After leaving Microsoft in the late 2000s, she was general manager of WB Games Seattle and, later, Epic games Seattle.
Fryer’s latest video is thinking about the future of Microsoft’s Xbox activities, with the holder of the platform defending a new multiplatform strategy under his marketing `Xbox Anyway ”, and explains why she fears that he can represent the start of a” slow outing “of the game equipment for Microsoft.
In the video, Fryer calls the message “Xbox anywhere” “just marketing” and “style, without substance”, and says that it believes that the ally Rog Xbox, as one of the ASUS laptops has been renamed, offers little attraction to consumers.
“Obviously, as one of the founding members of the Xbox team, I am not satisfied with the place where things are today. I don’t like to look at all the value I have helped to create slowly to erode it, ”she says.
“I am sad because from my point of view, it seems that Xbox has no desire or can no longer send equipment. So this partnership (Rog Ally) is a slow exit from the completely equipment business.”
She continued: “Personally, I think the Xbox equipment is dead. The plan seems to be to drive everyone to Game Pass. And let’s be clear, it has a lot of value. I think that may be why they decided to charge $ 80 for external worlds 2 … and here is the thing, maybe it will work.
“Xbox has a deep wallet. The remake of Oblivion was obviously a huge success, and they can continue to outsource this work for external companies and earn a lot of money by releasing their older games. Ancient games of an era when Xbox knew how to build them.
“But what is the long -term plan?” Where are the new strokes? What will encourage people to worry about Xbox in 25 years? I was delighted to see Clockwork Revolution in the window, but something like it will be enough? Do they have any more?
“Next year marks the 25th anniversary of the Xbox, and I am sure they will have great announcements and plans to honor the milestone. Maybe next year is the year. Maybe next year is the year when the fog will be erasing and we will all see the beauty in these last announcements. I suppose that we will have to wait and see.”
More and more, Microsoft has adopted a multiplatform approach for its first party games, with many titles that free PlayStation 5 Nearby or next to their Xbox versions.
However, it is has undertaken to publish a new generation Xbox console To succeed Xbox Series X and S.
It is possible that future Xbox devices will adopt a similar approach to the Rog Xbox ally, however, president Sarah Bond saying this month that Microsoft’s playing arm “works in close collaboration” with the Windows team, to ensure that Windows is “the number one platform for the game”.
“At Xbox, our vision is that you play the games you want, with the people you want, wherever you want,” she said. “This is why we invest in our new generation material range, through the console, the laptop, the PC, the cloud and the accessories.”
