This test also told is based on a conversation with the influencer of news from pop Kristi Cook. Cook’s YouTube channel, Spill Sosh, has 808,000 subscribers. The conversation has been modified for duration and clarity.
I built a suite on YouTube covering the lives of influencers, but I hid my own identity for years.
In 2018, I came across this community on Youtube which spoke of news of digital influence and culture. I felt like consumer media did not cover this. But I was invested in the life of these influencers.
I consumed YouTube content like crazy. I made videos and I had some different YouTube channels over the years. I also worked for TMZ and independent on the side.
I made a video on YouTuber Manny Mua, a makeup artist, who sent a copyright strike to the Dissement of YouTube Channel to use images of his channel to criticize him. I downloaded the video under a new channel that I made, which I called Spill Sosh.
The launch of the YouTube channel as an anonymous creator was not intentional.
I have seen videos of other information channels on influencers, such as tea spill, which were only text on a screen. I told myself that I could do that. This is really where it started.
I did not speak or showed my face in my videos. Finally, I added voices.
I thought that if I remained anonymous, the people I knew could not discover what I was doing and make fun of it. I felt like I could be more in this way. I felt like I could be funnier.
Why I decided to show my face
Honestly, I never thought I would be frontal.
But being anonymous had limits. All my videos were related, and there was not much that I could do in a creative way with only text and audio. I also wanted to make more reports on site.
I needed to be in front of the camera to extend what I did and do the spill session in a media.
Manny Mua and I had sent a message here and there on social networks, and my first video Spill Son was talking about him. I thought it would be a complete moment of circle if I revealed my face while he was doing my glamor.
I connected with a publicist who helped me connect with my management company. I filmed this video with Manny in 2023, then I published it.
I absolutely panicked the day I posted my face revealing.
The answer at the start was incredible. Everyone loved it and there was so much positivity.
Then, the next day, people were upset that I had made the video with Manny.
It was just after the controversy of Colleen Ballinger, and Manny had published an episode of Podcast where he and his cohost were accused of protecting her. He was also a friend at the time with Youtuber James Charles, who admitted to having sent sexually explicit messages to minor boys. People were angry with Manny, so viewers were angry with me.
In the moment, I thought that the backlash to my face revealed ridiculous. I had made so many videos that call people, especially Balllerger.
Above all, I felt sad that people thought I was a false or that it was fraud.
Fortunately, the backlash has passed over time.
Internet was so messy at the time. Youtubers and influencers were ruthless. Everyone was trying to expose themselves, and it was just like a hot home. Now everyone is a little more reserved.
But revealing my face threw me into this drama.
Before, nobody knew who I was, so if I was in the same room with someone I had just made a video, it would not be weird. We were going to the House of Team 10, at Tana Mongeau’s birthday parties – everyone in the industry went everywhere. The disadvantage of revealing my identity was that he sometimes made him embarrassing with other creators.
However, overall, the revelation of my identity has opened a lot of doors. It made much more exciting and refreshed.
How has my life changed since the revelation of my online identity
Now it’s great to tell people at events what I really do. I used to tell people I worked in social media. I no longer have anxiety to describe my work. I can really network and meet people at events.
After revealing my identity, I started to be invited to events of more exclusive influencers. For example, last week, Tiktok invited me to Universal Studios Hollywood. We spent a day there listening to people talking about movie and television on Tiktok. I was able to meet other creators, tour in the studio and in the park. I never went to Universal, so it was a sick experience.
I tried to keep my content relatively the same. The videos are alike, I’m just in it during the first two seconds.
Now that I show my face, I take a more neutral position on the subjects that I cover. I started to feel like it’s not my place to share an opinion on what’s going on. Instead, I share both sides, what happened and what people say.
I can also be more creative. It is easier for me to create content instead of trying to find different assets to make an exciting video. Overall, showing my face definitely stimulated my content because I was able to do much more.
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