I have read “the art of agreement”. Here are 7 lessons that I see playing.

I am not an economist. The last real mathematics course I followed was an advanced algebra my last year of high school. Needless to say, recent prices have turned their heads.

But I am a passionate reader. I was an adult in English in college and I am a member of two reading clubs. This is why I turned to “the art of the agreement”, a 1987 book awarded to President Donald Trump, to see if it gave me an overview of Trump’s pricing strategy. He details Trump’s childhood and real estate transactions alongside catchy liners of commercial advice.

When I wrote this play on April 9, Trump had just announced a 90 -day break on the reciprocal rates for some countries, sending American actions soaring after a major sale. It increased the rate rate on China to 145% and maintained a reference base of 10% on imports of most other countries. It remains to be seen how the negotiations will take place.

This book of nearly four decades showed me tactics reflected in Trump’s recent actions. Here are seven ideas for “the art of agreement” that give an overview of Trump’s pricing strategy.

The White House representatives did not respond to the request for comments from Business Insider.

“ I aim very high, then I continue to push and push ”

Trump said – or, really, journalist Tony Schwartz, who wrote ghosts “the art of agreement” – said – that his philosophy of the agreement is simple.

“I aim very high, then I continue to push and push and push to get what I am looking for,” he said in the book. “Sometimes I just just what I was looking for, but in most cases, I always find myself with what I want.”

Its recent movements reflect so much. Despite some recent declines on his reciprocal prices, Trump initially raised much greater taxes on foreign nations than most planned. With an initial 20% tax on the European Union and 46% on Vietnam, for example, it has certainly targeted high.

Regarding China, it continues to “push and push”. At the time of the drafting of this document, he had imposed a tariff of 145% on China after hitting the United States with a reprisal tax. The risks of this back and forth are only described a few paragraphs later in “the art of agreement”.

“I still hope you will not follow my advice,” Trump wrote about those like the one who “genes” to be good in business. “Because it would just make a much more difficult world for me.”

“ I do not hire many crischists number, and I do not trust the fanciful marketing surveys’ ”

When he announced his prices, Trump challenged many traditional economists, CEO of eminents and conventional political wisdom. While the markets would chat, he insisted that his plan was solid.

“I do my own surveys and draw my own conclusions,” he wrote in the book, saying that he grows opinions until he begins to have “an intestinal feeling”.

Although Trump finally paused for many additional rates for at least 90 days, he persisted through days of criticism of billionaires and even his closest advisers, including Elon Musk. Now Trump and some about his orbit say he has proven that criticisms are wrong and have perfectly executed his plan.

The president referred to his intestinal feelings when he spoke to journalists on Wednesday of a social article of truth announcing the 90 -day break.

“We wrote it of our hearts,” he said.

“ `All is well which ends well ”

This line refers to an prolonged legal battle with the residents of the 100 Central Park South of New York. As Trump said in the book, he wanted to shoot the building after buying it. The tenants finally ended up keeping their apartments. However, Trump wrote that the delay actually was equivalent to a victory since he ended up earning more money due to market oscillations (although some tenants argue that they came out in the lead, as reported by the New York Times).

“Everything is fine that ends well,” wrote Trump at the end of the chapter, noting his great profits.

The same philosophy is fully exposed with tariff negotiations. In the midst of financial and political disorders, Trump urged everyone in an article on social verification to “be cool! Everything will work well”.

When Trump expressed his 90 -day break, he said that people “became a little Yippy” and the bond market was “delicate”.

“The bond market at the moment is magnificent,” he said, indicating that, for the moment, just as he sees, he “ended well”. Some in the business world are not as safe.

“ We won by carrying everyone ”

Trump said that he had managed to negotiate an agreement with a property on West 34th Street in New York by exhausting competition.

“In the end, we won by wearing everyone,” he wrote in the book. “We have never abandoned and the opposition slowly started to melt.”

He claims roughly the same type of victory now. In his social post of truth announcing the 90 -day break, he said that more than 75 countries had called to negotiate.

The book focuses more on the physical world, such as buildings

“The art of agreement” tells Trump’s real estate triumphs – although reports show that it has not always been as successful as it often claims – and focuses on buildings like the commodore hotel and Trump Tower. In this document, Trump reflects on architectural styles, concrete and color of marble. He writes a lot on prices and affects market conditions, but his accent on the physical world Jives with his current accent on American manufacturing.

“Jobs and factories will return to our country,” said the president when he announced the prices on April 2 for the first time.

Although Trump finally cited the bond market during the issue of a 90 -day break, his emphasis on physical goods and “Made in America” ​​is subtly woven in the pages of “the art of agreement”.

The media and criticism cannot trust, but the press is generally a good thing

Throughout the book, Trump criticizes the media, saying that he takes place against him. He cited a letter he sent to an architecture critic: “Your recent article is an obvious” configuration “in preparation for the negative review that you intend to do.”

However, Trump has repeatedly written that the press is an inevitable and important part of the public figure and that even negative coverage can work in its favor.

“From a pure commercial point of view, the advantages of being written on have largely exceeded the disadvantages,” he wrote. He added that more “scandalous” projects tend to draw more attention.

On the price front, Trump’s audacity dominated the coverage, even if he argues that the media distorts the story – his press secretary, Karoline Leavitt, told journalists on Tuesday in the media “clearly missed the art of agreement ”.” “”