I am CEO of grocery store which tries to avoid increasing prices

• President Donald Trump’s prices are agitating supply chains for everything, tequila cars.
• Stew Leonard’s, a family grocery chain in the northeast of the United States, makes changes in response.
• CEO Stew Leonard Jr. said he was trying to avoid adopting higher costs to buyers.

This also deposited test is based on a conversation with Stew Leonard Jr., CEO of Leonard stewA grocery store with eight locations in Connecticut, New Jersey and New York. The interview was published for duration and clarity.

Many things we do has become fresh here in store.

We have two people who do fresh guacamole every day. We have someone who makes fresh mozzarella balls every day. We have a bakery where we make fresh breads and bagels every day. So we do a lot of production on site.

Regarding the prices, I spoke to our suppliers in Mexico with lawyers and beer and tequila, and I spoke to our suppliers in Canada. We get tomatoes on Vancouver’s vine, and salmon is our biggest article in Canada. There are also lobsters, but it’s not yet the lobster season.

Basically, take out your darts for your dart because no one I spoke to, even experts in the field, knows what will happen.

Disclaim a dart. Will this price last one day? Will it last a week? Will it last a month?

What we want to do is find alternative sources in the event of an increase in the price. We are sitting here on the market day by day. Only 4% of our sales are affected by prices.

You have to align these people and let them know what is coming. Our Norwegian salmon supplier, we have already had discussions with them and we said: “Hey, we can double our order with you.”

We talked about our tendencies in tequila. They bought six to 12 months of inventory. They said to me: “Read my lips, we are not going to increase the tequila prices.” They already have the product in the United States. We hope to be able to keep the price of the tequila.

Our salmon producer said that they could not even increase the price of Canadian salmon because, suddenly, they are now in competition with Maine and Norway, which do not get a price.

Now lawyers are a different problem because it is a perishable element.

We sell 2 million lawyers per year. Currently, we have Jumbo Premium lawyers in the store for $ 2.50 each. This will increase by 25% if the prices take effect. We have about three days of lawyer supply.

If you are increasing 25% on them, it’s $ 3.10. I do not exceed $ 2.99. The difference between $ 2.99 and $ 3.10 is probably a 20% reduction in sales.

I have a fresh lawyer dive every day in the store. I have two people doing this. It is expensive for them to peel each fresh lawyer and use fresh lemon juice.

I charge $ 10 for a plunging avocado container there. What will I do if I go to $ 10.49? Sales will drop by 20%. I am nervous about it. I would say that I will have to eat part of the price increase.

You also have customers who come saying: “I have a hard time at home. My car insurance went up. I just went to fill my car with gas or gut, and it was much more expensive.” And they complain about their own wallets and wallets right now.

You have to do everything you can to keep your prices lively.

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