How Trump’s prices will have an impact

The last decades have been a glorious period for wine lovers in the United States. Consumers have had access to an unrivaled diversity of choices around the world.

This golden era could soon end while President Trump’s new prices take effect, increasing prices on almost all wines, foreign and national.

From this month, wines and all other imported products from the European Union will be subject to prices of 20%. Products of other popular sources for wine such as Argentina, Chile, Australia and New Zealand will face 10% prices. The price on South African products will be 30% and on Israeli products by 17%.

The prices of all these wines will increase. How much depends on the question of whether the chain of importers, distributors, retailers and restaurants absorbs one of the additional costs.

Almost everyone in the world of American wine should lose something. It is not clear that wins.

American wines may seem to benefit from it, and for a certain time have earned a larger part of the internal market. But the prices of American wines will also increase, because the distributors, most of which also depend on imported wines, try to compensate for the lost benefits.