How to stream Tubi increased the Super Bowl to record the audience

• Tubi’s Super Bowl flow has reached 13.6 million viewers, helping to push the game public to a new summit.
• The free streaming service has increased consistently since its purchase by Fox in 2020.
• The service is particularly popular with young people and multicultural viewers.

The Eagles won the Super Bowl, but it was the big evening of the streamer belonging to Fox.

Tubi’s simultaneous broadcast has reached an average audience of 13.6 million people on average, the Fox diffuser announced. The free streaming service helped lead the Super Bowl Lix to a record of 127.7 million average viewers on the platforms, by Renard.

Last year, the Big Game reached 123.7 million viewers, making it the most watched Super Bowl at the time, according to Nielsen Data.

Tubi broadcast the Super Bowl for the first time this year while the owner Fox broadcast the game. The streaming service helped make the Chiefs match more accessible to the public without traditional television packages or who may have watched on phones or other devices.

Before the game, Tubi’s marketing chief Nicole Parlapiano told Business Insider that the service wanted to show viewers and advertisers that he had reached his “credibility era” as a destination for high quality entertainment.

The company said that it had reached 97 million monthly active users in 2024.

Tubi stood out with his vast library of license television and films, as well as original programming. Super bowl streaming was a way to present your platform to more viewers, who had to register for a free account to watch the match.

The service included shoulder content, such as a fashion-focused pre-match show, for people more interested in the cultural aspects of the Super Bowl than the game itself.

Tubi has increased its audience since its bought by Fox in 2020. In December, it represented 1.7% of the vision of American television, more than its other stream Pluto TV and popular subscription services, especially Peacock and Max , according to Nielsen Data.

Tubi is particularly popular among young people and various audiences.

In 2023, the company said that 36% of tube observers were between 18 and 34 years old. In December, 45% of Tubi’s vision came from the black public, Bi previously reported on the basis of Nielsen data.

Two years ago, Tubi’s announcement during the Super Bowl spoke of chaos. This reminded the viewers they had sat on their remote control and changed the application they used.

The company has looked into the eccentric Approach again this year, which helped him create a buzz on social networks. Her Super Bowl announcement presented a boy With a cowboy hat -shaped head that likes to watch the westerns.

“We took a lot of risks at the time, and that has somehow gave the pace of how we have approached the company in the past two and a half years,” said Parlapiano in BI.