Bumble’s CEO knows that you are not satisfied with dating applications.
The meetings of meetings announced its results on Wednesday in the first quarter on Wednesday, and the founder of Bumble, Whitney Wolfe Herd, was frank on how the concentration of the company “was hidden with a hidden cost”.
“What we have learned is that adding more profiles does not guarantee better games,” added Wolfe Herd. “In fact, this can lead on the contrary – more discrepancies, more false or low quality profiles, and a frustrating experience. While mass quality fell, some members have discouraged, have found fewer matches and successful dates, and fewer people recommended the application to others.”
Wolfe Herd also said that the Bumble Marketing Pivot Pivot of Bouthwood at Performance Channels harms the User Experience of the Application.
Bumble – and many other dating applications – have experienced rapid growth during the pandemic. Surfing on the wave, Bumble had his IPO in 2021. Since he reached his record level in February 2021, however, the company’s share price fell by more than 90%.
In January 2024, Wolfe Herd resigned from his CEO functions, and in February, the company dismissed hundreds of staff members (around 30% of the company) before the recovery of the application. Wolfe Herd returned to Bumble as CEO in March.
The company declared a 7.7% drop in total turnover in the first quarter, from $ 267 million in the first quarter from $ 2024 to $ 247 million in the same period in 2025. Bumble App income also dropped by 6.5%.
But Wolfe Herd said she had a plan to put Bumble back on the right track.
In addition to withdrawing performance marketing expenses, she said that the company would double on the abolition of “members of the bad intention who degraded the quality of the match and the confidence of the members”, while building more technologies as a “personalized correspondence algorithm” using AI.
Bumble is not the only company of dating applications looking for new tracks. While the giants of the dating application face opposite winds, a multitude of new startups have emerged. Some have drawn the attention of users and investors, in particular with new features fueled by AI such as matchmaking.
Meanwhile, Bumble’s main competition, Match Group – which owns Tinder and Hinge – announced Thursday that it planned to fire 13% of its staff and also declared a drop in income by 3% on the other in the first quarter. The company said it was fired by a 5% drop in paid users.
The new match CEO, Spencer Rascoff, also discussed the challenges that meetings are faced.
“The challenges of the category are mainly due to a lack of innovation and to our inability to recognize and respond to changes in younger demography, in particular generation Z and what they want,” he said.
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