How the Baby Formula Bobbie brand was taken in the RFK Jr. reaction.

THE photo Posted on X in March by the Ministry of Health and Social Services seemed harmless.

Secretary Robert F. Kennedy Jr. is in the center, surrounded by Robert Ford, Managing Director of Abbott Laboratories; Kris Licht, Managing Director of Reckitt; Patrick Lockwood-Taylor, Managing Director of Perrigo; and Laura Modi, founder and general manager of Bobbie. The post was twinned with a announcement That HHS would work with these leaders to update the country’s nutritional guidelines for infant preparations, which have been unchanged since 1998.

But this photo has sparked an animated debate among the fans of Bobbie, which has made its name in recent years as a brand concerned and based on the ingredients.

Some have applauded Ms. Modi to be the only woman there and the only one representing a newcomer in an industry dominated by the old goalkeepers. When Bobbie shared the photo on his Instagram page, many of his disciples launched emojis of fire and heart everywhere in his comments.

Others wondered if she should have been there, meeting Mr. Kennedy, who, according to them, is contrary to all that they thought that the Bobbie brand defended.

The fact that the other heads of chief of the photo did not receive this type of control illustrates the difficulty of being a business manager who was expressed on the objective of his company during the current administration, when each decision concerning the values ​​of a company can become politically invoiced.