When you enter a chain restaurant, time is motionless. For some young people, this is all the interest.
Ana Babic Rosario, marketing professor at the University of Denver, calls for this “emotional time journey”.
With the country in an unstable economic time, which was potentially heading for recession, these memories become more powerful, said Dr. Babic Rosario. “We tend to want some of these nostalgic moments because we think they are more stable,” she said. “This is how our mind tends to remember the past – more pink than it was really.”
This is true for Bea Benares, 27, who said she was looking forward to meals at the Steakhouse outback and “eat bread and sit with my family”.
“Now, with quick causality, you cannot sit down and separate later,” said Benares, referring to restaurants addressing office employees, such as Sweetgreen and Cava. “It seems a bit funny, but you lose a feeling of community. It’s a bit sad.”
This missing community sense may be the reason why 10,000 people, mainly in the twenties, went to Randall’s Island in New York last fall to attend Chain festivalA gastronomic festival launched by actor “Office” BJ Novak which served “exclusive gastronomic versions” of classic Red Robin, Cracker Barl and others. The festival’s Los Angeles version had a waiting list of 25,000 people.
