How much does an announcement from the Super Bowl cost in 2025?

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The Super Bowl is generally the most watched show in the United States each year, so it is not surprising that brands are ready to spend big dollars to advertise during the big game.

At least 100 million people should connect to the Super Bowl 2025 of next weekend, which takes place on Sunday, February 9 in New Orleans. Last year’s match was the most watched television in American history with 123.7 million viewersor more than a third of the American population.

This year, when viewers catch the Kansas City chiefs face the Eagles of Philadelphia, and see the performance of Kendrick Lamar’s half-time, the brands taking advantage of the huge captive audience would have paid high prices.

The cost of a 30 second place during this year’s game has increased, with at least 10 advertisements for about $ 8 million Each, variety reported.

Fox (Foxa+ 0.29%), which broadcasts the game, initially asked about $ 7 million for a 30 -second location and had already sold most of its Super Bowl Lix advertising inventory by last August. However, the demand remained strong even after the CEO Lachlan Murdoch announced during the company’s third quarter’s investor call that all advertising slots were officially sold. Some advertisers later withdrew from their offers, allowing Fox to resell these points at even higher prices

“What was unique to this super bowl, or to this market is that we had many more people who were not at all in the game, suddenly be like, no, no, I have to enter into the game “,” The Fox Sports advertising sales manager, Evans, said Journal of Sports Affairs.

This figure of $ 8 million represents an increase of 88% compared to ten years ago – and a jump of more than 20,000% compared to the very first Super Bowl. An announcement cost of the 30 -second super bowl $ 4.25 million in 2015 and only $ 37,500 in 1967According to USA Today’s (GCI-2.69%) Instruction counter.

What viewers can expect

Brands are already starting to tease viewers with glimpse of what they will see on Sunday evening.

Certain notable places include the Millennium Hims & Hers (Him+ 8.67%) Advertise Weight loss treatments at a lower cost and the hexclad kitchen brand promoting its pots with Chef Gordon Ramsey and actor Pete Davidson.