How Megan Markle can make his era Martha Stewart a success: public relations experts

• Meghan Markle’s Netflix show abandoned on Tuesday, and it launches a lifestyle brand this spring.
• It could be difficult for Meghan to stand out and seem relatable in the lifestyle industry.
• Public relations and brand experts said that the exploitation of its royal status could help Meghan find success.

Say hello to the new Meghan Markle – Once again.

Tuesday, “With Love, Meghan” fell on Netflix. In the first episode only, the Duchess of Sussex explained how to make a kit of bath salt, shared a hacking to make homemade popcorn in a paper bag, harvested honey in its personal hive and made candles with the remaining wax.

The Lifestyle series presents Meghan as a jack of all professions with regard to accommodation and the house, completing its lifestyle, as always. The first range of brand products will be available later this spring. On Tuesday, Meghan revealed that the offers to never understand deviations, teas, mixtures of pancake and cookies, and sequins of flower petals, which she often uses on “with love, meghan”.

These new companies will not surprise longtime fans who have followed Meghan since his days of dismantled blogs, but it is not a secret either that criticisms are ready to criticize these last movements. Add the pressure of entry into the market on the tropaturated lifestyle, and it is clear that Meghan has a difficult battle in the creation of a brand that feels inviting and accessible. After all, little is less relatable than a duchess telling you that your life can be like hers.

However, if Meghan can remain faithful to her fans and rely on the Arc de VVVV-Valers, she could be on the way to start her best chapter, according to experts.

The crowded lifestyle industry

Although she was known for her acting career before marrying Prince Harry, Meghan also directed a blog entitled The Tig from 2014 to 2017, sharing recipes, travel stories and articles on her favorite restaurants.

Her two new companies – “with love, Meghan” and as always – allow him to take over these interests before his royal divert, although he will have to evolve as she has done over the past eight years.

“She created a brand image, but she was not as cultivated. It was not as refined,” Business Insider Stacy Jones, founder and CEO of Hollywood, with Business Insider of the Tig told Business. “Becoming part of the royal family, it has opened a completely different level of product class.”

Although Meghan’s passion for the lifestyle is well established, the industry is crowded.

Martha Stewart has long been the computer girl of the world of lifestyle, and celebrities like Gwyneth Paltrow and Jessica Alba have carved out their own place in the industry with Goop and the honest society, finding commercial and financial success. Goop was worth $ 433 million in 2020 and, in March 2025, the honest company, which became public in 2021, was estimated at around $ 530 million.

Likewise, influencers such as Meredith Hayden built massive social media consequences with lifestyle content, using viewers like “every woman”.

Jones said Meghan “would need a strong and unique sales argument” to ensure that never resonant. Megan Balyk, vice-president of Jive Pr + Digital, told Bi that she thought that Meghan would have trouble if she “cannot find a clear and coherent brand identity”.

Coherence is a problem for Meghan since 2020, said Balyk. Meghan tried in companies that did not take place, such as his animated series “Pearl” or the Spotify agreement of $ 20 million to make podcasts with Harry. (People reported on March 3 that Meghan was working on a new podcast with Lemonada Media.)

The constantly evolving nature of Meghan’s post-royal life has also made a certain public distrust, and it does no favor by sembling to be inspired by the mantra “never complain, never” of the Royals with regard to its intermediate commercial transactions.

For example, Meghan announced in February that she changed the name of her American Riviera Orchard company, nickname for his district of Santa Barbara, forever. She cited her partnership with Netflix, her desire to manufacture articles that are not only located and the name of name in her longtime love of cooking as the reasons for change.

There is real there, but that does not tell the whole story. The brand office temporarily denied Meghan’s request for American Riviera Orchard in August 2024, saying that the name was “mainly descriptive geographically”.

This denial was probably a motivation factor in the change of brand, and when this type of information takes place to the public from media or internet editors like Meghan said to a version published by events, his criticisms – which have no reason to give it the benefit of the doubt – may feel even more confirmed to be wary.

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Meghan companies have an effortless luxurious feeling in their brand image so far, simultaneously attractive and just slightly out of reach. Their light tones are also very different from those of his previous coup de Netflix, “Harry & Meghan”, who detailed his difficulties with Royal Life. Harry is also largely absent from his new show.

People who look at “with love, Meghan” probably differ from those who are eager to hear about his dramatic life as a royal.

“People like to look at train wrecks and car accidents, and they want to chat,” said Jones. “You really look into a very different type of fans base.”

Meghan must build a new audience that trusts him, but his existing supporters can help. Young women constitute a large part of its fans base, and black women were among the strongest supporters of Meghan when it went to glory.

Jones said it could “be a huge missed opportunity” if Meghan does not favor black women in her lifestyle companies.

“Most celebrity lifestyle brands are aimed at a polished, mainly white elite audience,” she said. “If Meghan kisses this community with a real action, as never could be powerful. If she does not do so, it may seem that she has lost contact with the very people who have seen his story.”

Balyk also said that it could be easier for Meghan to trust a brand if it positions Melinda Gates and Oprah Winfrey as contemporaries rather than Stewart or Paltrow, because his passion for philanthropy has been clear for the public since the early days of his fame.

If she can incorporate this concentration on giving it back to her lifestyle work, Meghan could even take the best of both worlds.

Authentically Meghan

When Meghan did the tig, she was in the sweet spot to succeed but not too famous.

Now, however, she is among the most famous people in the world, married to a prince and mother to children who are sixth and seventh online for the British throne. She also lives in a district dotted with celebrities in California and has the stars on list A among her close friends.

The content of the lifestyle prosperous when consumers relate to the creator, but Meghan’s life is so singular that relatibility is no longer an option for her, no matter how much she wants.

Ironically, Jones told Bi that Meghan could be able to make himself more accessible to the public by reminding them that she No Like them.

“Everyone can buy on the princess,” she said. “Americans like a fable. They like a happy ending.”

Viewers may not be able to see themselves in a large part of Meghan’s life, but they can invest in the American dream she has lived, looking at her for advice on how to make their life ordinary a little more brilliant. The Duchess can also use her show to tell this story and sell customers like never before.

“She has a literal infopublicity for whom she is who can be seen 24/7 and broadcast,” said Jones. “She can tell the stories about the lifestyle and the brand. She can paint images on her jam and how she has become and all the small steps that are really fascinated.”

Meghan’s fairy tale should not be difficult to sell. It is a beautiful actor who fell in love with a prince and who wants to live happy by helping people make their life more aesthetic. If she can exploit this story, Meghan will finally find a niche that looks like the house.