How his horror section opens frightening films in theaters

Eli Roth has spent decades in the entertainment industry, but he still continues the summit to speak to his friends from the new film’s school court he has just seen.

“If someone had given me this band in seventh year and I watched it, I would run to all my friends:” We have to see this now “?”? he said. “” You come after school “and I’m going to look at their reaction by looking at him. At a very basic level, this is always how I assess these films. Is it something I want to call Quentin (Tarantino) and say: “Dude, guy, guy, you have to see that”? “”

This state of mind is the impulse behind the horror section, the new scary film of Roth. Earlier this year, the organization made the headlines when Roth offered regular fans a chance to invest. Nearly 2,500 people joined the launch period in March, occurring from $ 100 to $ 1 million.

Although there have been several announcements on the horror section plans so far – including the financing of the next original Roth film, “Ice Cream Man” – his first project is preparing to go out in theaters. The initial acquisition title of the horror section was “Jimmy & Sgggs”, a foreign film Gory, Bonkers written and directed by Joe Begos, opened on Friday on around 800 screens. While Begos made a name for himself among the independent horror community with films like “VFW” of 2019 and “Christmas Bloody Christmas” of 2022, “Jimmy & Sgggs” is a completely different beast.

“Ti West called me and said to me,” Have you seen Joe’s film? “”, Said Roth. “He says”, he made a jackson film at the old school, he shot it on the film, these are all practical effects and it’s pretty crazy, and it could be good for your business. “I had not even thought of publishing films of other people – we were going to distribute our own films.”

However, “Jimmy & Sgggs” gave Roth the same feeling he has been pursuing since childhood.

“I was blown away,” he says. “I rarely watch a film that makes me say,” How did they do that? ” I loved it.

Roth therefore contacted the team of emblematic events to obtain extreme horror in theaters, and the partners went to Cinemacon in April with the hope of talking to theater owners. Indeed, he was able to set up a burst of meetings.

“What really shocked me was that I could sit down and talk to theater owners,” explains Roth. “They have just organized meetings in Cinemacon, and for a whole day from 7:00 am, I met each theater channel. They said, “We would like this. We would certainly do it if that said “Eli Roth present.” We will put it in our multiplexes. We are talking about AMC, Cinemark, Marcus, Ipic, Alamo… all. »»

Roth says it was also impatient to work with theaters to create additional advantages to encourage moviegoers and make theater owners also feel special. In order to interest the owners, Roth put pressure for an experience in theater first which does not precipitate the films in VOD after only 18 days. He also included personalized theater greetings for individual chains and theaters, as well as non -English -speaking messaging. For fans, there are unique extras. “Jimmy & Stiggs” includes false Roth trailers (like his “Thanksgiving” clip by “Grindhouse” from 2007) as well as a post-procureur of documentary in Begos’ apartment.

“I mixed the line between being a distributor and director and presentation and in front of the camera,” explains Roth. “I realized how important it is to talk to the theater channels so that they see how much you care about their business. I know that the filmmakers care about the virtue of making the film, but if you are an actor or a director or a producer and you want them to give you a fronted treatment, you would be intelligent with me. And then they said: “It’s great. I’m going to live and die by theaters – I hope to live – and people will see you.

Beyond the possibility of success at the box office, Roth wants to help support the career of ambitious young filmmakers. He quotes the poster of his 2006 “Hostel” film – which was sported by “Quentin Tarantino Presents” at the top – as a major turning point in his career.

“Quentin puts his name on” Hostel “was like the most popular child in high school like:” Hey, do you want to get into my car? Then you are in the front seat, ”explains Roth. “Everyone is nice to you because you suddenly have the cachet of approval of the coolest child of the school. It’s great to be able to do it for the next wave. I want to see more movies from these people, so as much as I want them to succeed, I want them in a position where they can go and do more. “”

Look at the trailer “Jimmy & Stiggs” below.