Skip to content
How desperate employers are offering workers free therapy and four-day weeks to attract Gen Z staff


Companies across the country are so desperate to bring in and keep Gen-Z members that they’re offering all sorts of perks to younger employees in the wake of the Covid-19 pandemic.

Perks offered to Gen-Z by employers include use of a home in the Hamptons, four-day work weeks, bringing your dog to work, membership in exclusive clubs, free mental health therapy and the ability to work from anywhere. you choose.

Gen Z generally refers to people born between 1997 and 2012. The generation makes up more than a quarter of the population on earth and is the most diverse generation in American history.

A New York Times article published on Sunday mentions the new work environment that a company such as Lego has created in order to keep Gen-Z staff, including the company’s first female master builder, Danielle Ross.

Ross, 26, told The Times that Lego has embraced diversity by allowing employees to come to work with dyed hair, piercings and tattoos at their Legoland parks.

The policy is reflected in the types of construction Ross does with the miniature figures.

She said, “I’ve built people of all different races, nationalities and religions and every type of thing I can imagine, because I want everyone to feel represented.”

Ross told The Times that she identifies as LGBTQ.

According to the Times, Lego has had these policies in place since late 2021.

The company is not alone. Kencko Health Food Delivery Service offers six free sessions with a therapist, not just for the employee, but for anyone in their household.

Denver-based Sage Hospitality launched a four-day weekly program for workers at select sites.

GoodRX, a company that scours pharmacies across the country in search of cheaper prescriptions for patients, allows employees to work wherever they want in the United States.

How desperate employers are offering workers free therapy and four-day weeks to attract Gen Z staff

Kencko Health Food Delivery Service Offers Employees Six Free Sessions With A Therapist

The Times reports that the four-day week applies to cooks, cleaners and receptionists. The feature says Sage has found these roles the hardest to fill in a post-pandemic world.

Sage chairman Daniel del Olmo spoke to The Times about the effect of working four days, saying, “Rather than having this negative feeling, I need to go to work because I need to make a living.” Suddenly it is, I want to go to work because I can combine it with my life that I love.’

Additionally, Sage also allows staff to bring their dogs to work with them. Del Olmo said, “A team member will take care of the dog if an associate needs to clean a room or show a guest something.”

In 2021, the BBC reported that Iceland’s trial of a four-day working week had been an “overwhelming success”.

The network reported that many public sector workers in the country had switched to shorter hours.

The BBC report goes on to say Spain was attempting a similar scheme as in the private sector, food giant Unilever began piloting a four-day week program with no pay cuts in New Zealand. .

GoodRX, a company that scours pharmacies across the country in search of cheaper prescriptions for patients, allows employees to work wherever they want in the United States.

How desperate employers are offering workers free therapy and four-day weeks to attract Gen Z staff

Sage Hospitality, which runs the Oxford Hotel in Denver, pictured here, piloted a program allowing employees to work four days a week

They’ve gone so far as to employ a company that can build makeshift offices all over the country for staff.

New York-based communications agency The CollectiveM began offering staff access to a home in the Hamptons in the summer of 2022.

One employee, Sydney Brodie, told The Times: ‘I was already so close to the business, but now I’m like, ‘Why would you look anywhere else? “”

In addition to the Hamptons home, Brodie says she’s also been a member of one of Manhattan’s most exclusive clubs, the Soho Club.

Brodie said: “My company sees what I need as a person. They give me the tools to excel personally and professionally.

Despite the perks, a 2022 Career Builder survey found that Gen Z workers’ top priority is higher pay.

By comparison, a similar survey of Millennials by Price Waterhouse Cooper in 2011 found that career advancement was this generation’s top priority.

In a section on how to recruit Gen-Z members on their website, recruiting agency Monster said 53% of the group would rather go to an office than work from home.

A 2022 Deloitte survey found that 40% of Gen-Zers are likely to leave their jobs in the next two years, with salary being the main reason. A third of them would be ready to leave without another job in sight.

Michele Parmelee, Deputy CEO and Director of People and Goals at Deloitte Global, told CNBC that Gen Zers are “more empowered to ask for things.” They have always demonstrated their will to leave… and they expect more.’

How desperate employers are offering workers free therapy and four-day weeks to attract Gen Z staff

This dollar store in Bremen, Indiana went viral in 2022 after posting a sign saying no Gen Z need apply

Although not everyone is so eager to hire Gen Zers.

In April 2022, a Dollar Tree store in Bremen, Indiana went viral after it posted a notice on its window saying it would not hire anyone born between 1997 and 2012.

The sign read, “My 2 new cashiers quit because I said their boyfriends couldn’t stay here their entire shift. Don’t hire Gen Z. They don’t know what the job really means. WE HIRE. Baby boomers ONLY. Thanks.’

A 2021 survey by Fast Company-Harris found that 36% of “younger Millennials” and Gen Z had suffered age discrimination in the workplace.

While ageism may be an issue, a separate Ten Spot survey found that sexism, racism, pay inequality, and bullying were all seen as bigger issues by Gen Zers on the internet. workplace than ageism.

In the United States, age discrimination laws only apply to people over 40.

dailymail us

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.