This GOP super PAC has now spent more than $4 million on television against Maloney, and the GOP’s campaign arm has spent more than $480,000, according to data from AdImpact, a media-tracking firm. In total, Republicans are spending some $5.6 million on air in the district. Democrats were spending just $2.3 million before the new investment, and several party officials said they expected more help to come.
“Since day one, Chairman Maloney has worked tirelessly as a player-coach. He’s built a campaign and we’ve built an operation at DCCC that can support that reality,” said Chris Taylor, a DCCC spokesperson. . “As we have done with every decision this cycle, we are making investments that ensure Democrats hold our majority in the House.”
The DCCC is running a hybrid ad for Maloney, which means he splits the cost with his campaign but must devote some of the spots to messaging against National Republicans. Running a hybrid ad allows the party to buy airtime at the lowest rate the candidates get instead of the more expensive rates offered to outside groups.
The 30-second ad slams Republican state legislator Lawler as a MAGA extremist and uses images of Rep. Majorie Taylor Greene (R-Ga.), Sen. Ted Cruz (R-Texas) and GOP leaders of the House and the Senate. CBS first reported DCCC expenditure movement.
Many party members feel they have no choice but to protect Maloney, whose loss as DCCC chair would be a huge embarrassment to the party. But it’s also a painful development for a Democratic caucus struggling with relatively limited resources in a medium-term environment that has favored the GOP from the start.
Along with other at-risk Democrats sensitive to party money issues, DCCC officials worked to stave off any potential anxiety from other incumbents before announcing the pro-Maloney purchase. The group’s executive director personally notified vulnerable Democratic members beforehand, according to several people familiar with the conversations.
Maloney’s allies say they’re confident they can hold the seat, as long as they’re able to compete with the GOP on the airwaves in the remaining weeks. His newly redesigned district is not locked in, however, with voters picking President Joe Biden over Donald Trump by about 10 points two years ago — the precise type of seat Democrats say they must fight to protect.