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Honda undertakes to go bankrupt by removing electric vehicles as sales increase

remon Buul by remon Buul
May 20, 2025
in Business
0
Honda undertakes to go bankrupt by removing electric vehicles as sales increase
Honda Hybrid

Honda said she would reduce her planned EV investments by $ 21 billion, saying he was doing so due to a slowdown in electric vehicle sales that does not really occur.

Instead, it will focus on hybrids, which obtain 100% of their energy from fossil fuels, and which cause climate change and poison the air you breathe.

Honda’s announcement occurred earlier in the day in Japan, declaring that it will remove its plan for electric vehicles to represent 30% of its world vehicle sales by 2030, citing a “slowdown in the expansion of the electric vehicle market due to several factors, including changes in environmental regulations”. He will reduce the planned investment of 10 yen billions ($ 69 billion) to 7 billions ($ 48 billion).

However, as we have pointed out several times here Electrek, EV sales have not dropped, cooled, slowed down or hungry. In fact, last year, in 2024, sales of electric vehicles increased more that in 2023. Meanwhile, global sales of gas cars have succeeded in 2017 and have since dropped.

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Honda did not specify its new calendar, but said that electric vehicles fall below the previously announced target by 2030.

Rather, he said that he would focus on hybrids, which obtain 100% of their energy from fossil fuels, and thus pollute the air that you breathe and cause climate change with each stroke of their obsolete and ineffective engines.

(* Note: Honda’s graph says “HEV”, not “Phev” – it is possible that they include plug -ins here, and therefore some of these vehicles will obtain part of their energy from something other than fossil fuels, but the HEV generally means conventional hybrids that draw all their energy from the gas)

Honda said these gourmet gas hybrids “will be introduced on the market in 2027”, which means that they will continue to drive on the roads and pollute the land for decades, including after the objective of carbon neutrality of Honda 2050.

The previous Honda plan for 30% by 2030 was already quite low compared to other world car manufacturers, even after many of these companies have started their electric vehicle plans. Most of these other companies have also cited the non -existent slowdown in sales of electric vehicles.

Honda said her future hybrid models “will play a key role during the transition period towards the popularization of electric vehicles”. In some of the most profitable countries in the world for automobile sales, electric vehicles are already at or approaching the majority market share.

Electrek taking

It is estimated that this year – not 2030 – 25% of cars sold worldwide will be electric vehicles. Thus, any company that sells less than it is lagging behind the curve, losing ground in the face of companies ready for the transition that already occurs. When you are late, the way to catch up is to accelerate, not to slow down.

This sales projection of 25% EV should not be a surprise, because sales of electric vehicles have been increasing globally for many years now, and has not ceased to do so, because we must continue to emphasize. In fact, the reverse occurs.

Honda also mentioned changes in environmental regulations, declaring that these regulations were “the premise for the generalized adoption of electric vehicles”. In the same declaration, he mentioned his “ambitious objective of” carrying out carbon neutrality for all corporate products and activities “” – so I suppose that the mention of regulations as real premise means that all that carbon neutrality was just greenwashing, after all.

But with regard to regulations, currently, American regulations target approximately 50% market share for electric vehicles by 2030, and California targets 68%. 30% is far from these two, so you might think that Honda should increase this number, not lower it.

In addition, these regulations probably do not change enough to compensate for Honda’s change of strategy here. Despite the demonstrations of a former reality TV host and a condemned criminal (who is constitutionally prohibited to take office in the United States, it is unlikely that the regulations already filed, which cover the period from 2027-2032, be modified.

But the United States is not the world-maybe Honda spoke of other major markets?

Well, Europe does not change its regulations either – the block recently declared that it will give car manufacturers of the “breathing room”, allowing them to use the average of their 2025-2027 emissions to comply with new regulations on emissions, but this will always require a steeper increase by the end of this period if car manufacturers are not in accordance today. In other words, these regulations have not been softened on a chronology of 2030, only on a chronology in 2025.

And in China, well, new regulations have come into force a few years ago, but they hardly needed it, because ice cars are practically insane these days. The adoption EV increases incredibly quickly in China, driven by local brands that Chinese customers trust more and which have more NIFTY functionalities than the models than the car manufacturers that offer there.

In fact, Honda’s benefit slips precisely due to the rapid advancement of the Chinese automotive market. AP reports that Honda’s benefits in the first quarter have slipped 24.5%, largely by slippery sales in China in the face of local electric vehicle competition. How is it to “slow the demand”.

Honda sells an EV on the American market, the prologue, which sells like gangbusters. It is the fifth best sold EV in the country, and was a large part of what pushed the sales of American electric vehicles in April. It is also the fastest growth model of Honda – however, to be fair, which counts from a very low basic base, because the model was only flowing on the market a year ago.

There is therefore no real justification for the change of strategy of Honda here. Unless they seem to appreciate that China now beats Japan in terms of automotive exports and is delighted to see Japan lose 14% of GDP and millions of jobs by blocking electric vehicles.

I guess if you want to go bankrupt and get your country out and the planet with you, it’s the way of doing it.


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