This last brand change is WBD’s clearest signal, but he no longer tries to face Netflix and is rather to prioritize profitability.
WBD content head, Casey Bloys, said that the front and center of the HBO brand “is better representing our current consumption proposal” and positions its content as differentiated and precious.
The three letters of HBO represent high -quality and prestigious programming, said Dan Green, professor and director of management of the entertainment industry at Carnegie Mellon University.
“It is difficult to draw attention, and HBO Max – you know what you get,” said Green.
However, the veteran of the Rosica brand image said that this decision was not necessary – and could turn around.
Rosica said Max already had a strong notoriety of the brand, especially among young audiences. Confusion could also emerge, because some consumers may wonder if Discovery’s reality TV emissions disappear, or if prices change.
“Many questions will ask that can really be avoided,” said Rosica.
Some announcements of announcements said they doubted that the brand change would make a difference in both cases.
Mike Mchale of Noble People said that advertisements on WBD streamer are still too expensive compared to his peers, since he has an audience that he thinks is accessible elsewhere.
“People who look at” sopranos “- they probably also look at” the office “. There is not an exclusive audience of people I feel like I challenge myself when I leave them purchases,” said Mchale.
No matter what WBD calls its streamer, Thaler stressed that he will not be able to retroactively change shortened buttons on Roku remote controls. Many of them always say “HBO Max” – although now in bad color.
businessinsider
