Nike may have to change your slogan just to do it to pay more.
The sneaker giant is about half of the shoes in Vietnam, which was slapped with a 46% tax as part of President Trump’s reciprocal rates announced on Wednesday.
Those who seek to collect a pair of Air Jordan 1 sneakers of the brand were able to pay an additional $ 18 in addition to their current price of $ 180 after the entry into force of the new price on April 9.
Some of the other popular Nike sneakers could also increase between $ 15 and $ 35, according to a shoe report.
UBS estimates that consumers will see an increase of 10% to 12% of the prices of goods from Vietnam, according to the report.
A sneaker Nike which sells $ 115 – like the Nike Air Force 1 – costs the company around $ 18 to be won in a factory abroad, according to an industry expert who did not want to be identified.
The price of 46% on Vietnam would add an additional $ 8.28 to the total cost per pair, which is added when it is multiplied by 8,000 – or the number of sneakers that can adapt to a shipping container.
But Nike is likely to negotiate agreements with its factories to mitigate these costs – or as many industry experts think that prices change as countries negotiate transactions.
“This is a nightmare for consumer companies,” said the source of industry. “If these rates remain, in summer, there will be bankruptcy.”
Nike did not immediately comment on potential price increases.
“Most of the brands that mainly manufacture in China have spent in recent years trying to diversify their supply chain,” said Gary Wassner, Managing Director of Hildun Corp. “Vietnam was one of the countries that brands were trying to migrate (but) these prices have undergone all the progress of diversification.”
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