WASHINGTON (AP) — Kamala Harris The presidential campaign is launching a $90 million ad campaign over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump.
The media buy is the largest investment in voter outreach of his campaign, with just 2 1/2 months to go until Election Day in November. It follows a $50 million worth of ads booked last month, shortly after Harris replaced President Joe Biden as the party’s top candidate.
Harris’ campaign is backed by a rushing fundraising since the change, and is now mobilizing to spend the money in an effort to counter what had been overwhelming spending by Trump and his allies in the days after Biden’s withdrawal.
Harris’ team said the ad campaign would focus on the vice president’s personal narrative, her career as a prosecutor in California, her commitment to standing up to powerful interests and a contrast with what she called Trump’s “dangerous and extreme agenda.”
The ad buy will reach seven key states and allow Harris’ campaign to expand its spending into smaller markets it hasn’t yet reached, such as Marquette, Wisconsin, and Erie, Pennsylvania. The campaign said it is targeting its spending on shows watched by voters it is trying to motivate to turn out, including “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.”
Harris’ campaign said it raised $310 million in July and entered August with $377 million on hand.
Senior deputy campaign manager Quentin Fulks said the more voters learn about Harris, the more they will understand that she “is the only candidate who can lead our country over the next four years.”
The campaign’s goal is for the spending to help “quickly break through a crowded media environment and clarify the choice and the stakes of this election for the voters who will decide it,” Fulks said.
