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“Hamilton” movie boosted demand for tickets, says Lin-Manuel Miranda

Filming “Hamilton” and distributing it on Disney + didn’t decrease demand for the Broadway musical, it amplified it, said creator and star Lin-Manuel Miranda.

Over the decades, Broadway showrunners have hesitated to create film copies of popular shows, fearing that making the production too accessible would mean less ticket sales.

“It forever demolishes the idea that a beautifully shot version of your show lessens the demand to see it live,” Miranda told CNBC’s Sara Eisen in a recorded interview aired Wednesday. “In all of our estimates, this has only amplified the demand to see ‘Hamilton’ live.”

The movie “Hamilton,” which was shot in 2016 with the original cast, was originally slated to hit theaters in 2021, but when the pandemic hit, Disney released the movie on July 4, 2020, on its streaming service.

Miranda portrayed Alexander Hamilton as part of the original cast alongside Leslie Odom Jr. (Aaron Burr), Renee Elise Goldsberry (Angelica Schuyler), Daveed Diggs (Marquis de Lafayette / Thomas Jefferson), Phillipa Soo (Eliza Hamilton), Christopher Jackson (George Washington) and Jonathan Groff (King George).

The film was directed by Tommy Kail (“Fosse / Verdon” and “Grease: Live”).

Miranda admitted that it can be expensive for Broadway shows to film their performances, noting that her team paid to capture the musical so they can preserve the original performances from the tape cast.

“It’s a victory for the theater,” said Miranda. “To have more professional shots, to have them in the world, I think it’s a victory. I would like to see more in the future.”

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