Santa Claus put on a strong showing for Hallmark in 2024. For the 11th consecutive year, Hallmark Channel’s original Christmas programming elevated it to the most-watched entertainment cable network of the year among key demographics , including total viewers, people 18 and over, and women 18. +, according to data provided by the network on January 7, 2025.
Hallmark’s annual Countdown to Christmas lineup was once again a smash hit, with more than 30 new holiday movies premiering every weekend from October through December. In fact, it was so successful that Hallmark said its three most-watched movies during the holiday season were also the most-watched movies on all cable TV channels in 2024.
The top 3 Hallmark Channel movies of the holiday season — and 2024 — make sense considering the amount of buzz they’ve received from fans and press.
The most-watched movie of the year, according to Hallmark, was “Holiday Touchdown: A Chiefs Love Story,” starring Tyler Hynes and Hunter King, and featuring celebrities ranging from Ed Begley Jr. in a supporting role to cameos by Donna. Kelce, Jenna Bush Hager and several Chiefs players. Hallmark even hosted a red carpet premiere in Kansas City, hosted by longtime Hallmark star Benjamin Ayres.
The second most-watched film of 2024 was another Hynes project: “Three Wiser Men and a Boy,” the sequel to the 2022 hit “Three Wise Men and a Baby,” starring Andrew Walker and Paul Campbell.
Hallmark said the third most popular movie of the year was “Santa Tell Me,” featuring the highly anticipated reunion of “When Calls The Heart” star Erin Krakow and Daniel Lissing, who played her husband during the first five seasons before his character’s death. . “Santa Tell Me” also featured fun cameos from Ayres, Christopher Russell and Kurt Szarka.
Hallmark’s 2024 numbers, based on data from industry leader Nielsen, differ from the widely reported holiday audiences released by SambaTV in mid-December. This report ranked “Santa Tell Me” as Hallmark’s best movie and did not include any of the other films in its ranking, but it did count “‘Tis the Season to Be Irish” and “Our Holiday Story” in its list of best. holiday movies. SambaTV did not provide details on how its data was calculated or what demographics it referred to.
Cable TV viewership continued to decline in 2024 due to cord-cutting and increased video streaming, according to Forbes, but many networks have attempted to emulate Hallmark’s annual holiday success , including Lifetime, BET and Great American Family.
Hallmark also launched its own streaming platform, Hallmark+, in September. Ensuring that those who left cable behind can still see Hallmark Channel and Hallmark Mystery originals, the network announced in December that each new movie would be available on the streamer the day after its linear cable premiere.
Hallmark did not provide viewership figures for its first months of original programming on Hallmark+, which included the holiday series “Mistletoe Murders,” “Holidazed,” “Ready, Set Glow!” » by Wes Brown. and the already renewed “Finding Mr. Christmas” co-created by animator Jonathan Bennett.
Hallmark’s press release also states that Hallmark Mystery’s lineup of new “Miracles of Christmas” films throughout the holiday season, including Alison Sweeney and Niall Matter’s “This Time Each Year,” helped drive the to become the fourth most-watched entertainment cable network in 2024. in key demographics.
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News Source : entertainmentnow.com
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