Gurman: Three new Apple products likely to launch ‘this week’

With the Apple iPhone launch event over, many enthusiasts were eagerly awaiting what comes next. The company typically launches a product in October with a few more minor product announcements, and according to Bloomberg’s Mark Gurman, we could see it in just a few days.

In today’s Power On newsletter, Gurman announced that a few key products would be arriving this week – through an online announcement, rather than an Apple Park keynote.

At the very least, we’ll see the M5 chip debut in two new products: iPad Pro and Vision Pro. This seems almost certain, with Gurman calling it an “imminent release.”

Beyond that, Gurman says a new MacBook Pro is “likely.” However, as others have reported, it might only debut with the base model M5 chip. The high-end models with M5 Pro and M5 Max will not debut until later – probably early next year.

As for anything that doesn’t contain an M5 chip, we may not see it this week. Previously, we also expected an update to the HomePod mini, Apple TV, and AirTag before the end of 2025, and that hasn’t materialized yet. Gurman reports that these products are “still on the roadmap” but gives no concrete timeline – so don’t be too disappointed if Apple doesn’t announce them this week.

Looking ahead, we’ll also see an iPad refresh with an A18 chip, a new iPad Air with an M4 chip, two new external monitors for Macs, and the launch of a new iPhone 17e in the first half of 2026.

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