Google unveils the “AI mode” chatbot, signaling a new era for research

Google has become the gateway to the Internet by perfecting its search engine. For two decades, he surfaced 10 blue links that gave people access to the information they were looking for.

But after a quarter of a century, the technology giant bets that the future of research will be artificial intelligence. On Tuesday, Google said it introduced new feature in its search engine called AI mode. The tool will work like a chatbot, allowing people to start a question, ask follow -up questions and use the company’s AI system to provide complete answers.

“This is a total reinvention of research,” said Sundar Pichai, CEO of Google, in a press briefing before the company’s annual conference for software developers. In functionality tests, he said, people have considerably “changed the nature of how they interact with research”.

The functionality has titled a list of new AI capabilities, including more personalized and automated e-mail responses and a shopping tool to automatically buy clothes after its sale.

With the introduction of IA mode, Google mainly tries to disrupt its traditional research activity before the competitors of the AI ​​finished by the beginning can disturb it. The research giant was nervous about this possibility since he declared a “red code” two years ago after the arrival of Chatgpt, an Openai chatbot which triggered a race to add a generative AI to technological products.

But Google hesitated to fully adopt AI because it has so much to lose. The company’s research company generated nearly $ 200 billion last year, more than half of its total sales. And the basis of this company was how it has provided people reliably the best answers to the questions.