By Michael Liedtke
Google updates its omnipresent search engine with the next generation of its artificial intelligence technology in the context of an effort to provide instant expertise in the intensification of the competition of small competitors.
The company announced Wednesday that it would feed its Gemini 2.0 AI model in its search engine so that it can answer more complex questions involving materials such as computer coding and mathematics.
As has been the case since last May, the previews generated by AI will be placed above traditional web links which have become the vital element of online publishers which depend on the traffic references of the dominant search engine of Google.
Google widens the audience of AI previews in the United States by providing them with adolescents without obliging them to go through a special connection process to see them.
The scene is also defined for what could prove to be one of the most spectacular changes in the search engine interface since the co-founders of Google Larry Page and Sergey Brin started the company in a garage of Silicon Valley in the late 1990s.
Google will start a progressive deployment of an “AI mode” option which will cause the search engine generating even more overview of the AI. When research is in AI mode, Google warns that the overviews should become more conversational and will sometimes go online which cause lies that the technological industry calls for euphemistically “hallucinations”.
“As with any AI product at an early stage, we will not always accept things,” said the vice-president of Google’s product, Robby Stein, in a blog article that has also recognized the possibility “that certain answers can involuntarily seem to take a character or reflect a particular opinion.”
Stricter railings are supposed to be in place to prevent the IA mode from directing people in the wrong direction for requests involving health and finance.
The need for an additional fine adjustment is one of the reasons why Google initially offers AI mode in its experimental labs section, and only subscribers to its $ 20 per month Google, an AI bonus, will be allowed to test it at the start.
But these tests almost always lead technology technology to all arrivals – a goal that Google pursues in response to search engines fueled by the Chatgpt AI and perplexity.
The use amplified by Google of the more sophisticated IA glimpses is likely to amplify the concerns that summaries make web surfers even less likely to click on links to bring them to sites with useful information on the subject.
These traffic references are one of the main ways in which online publishers attract the clicks necessary to sell digital announcements that help finance their operations.
Google leaders insist that AI’s overviews always lead traffic to other sites by raising people’s curiosity so that they are engaged in more requests to find out more, which leads to more clicks for other publishers.
But these insurances have not appeased publishers who believe that Google will be the main beneficiary of the IA previews, still enriching an Internet empire which already generates more than $ 260 billion in annual advertising revenues.
The enlarged use of AI’s overviews could also expose Google to more allegations according to which it abuses the power of a search engine that a federal judge deemed an illegal monopoly last year to try to maintain its main gateway position.
The United States Ministry of Justice, which filed monopoly requests against Google in 2020, now offers a partial breakdown of the company which would include the sale of its Chrome browser in the context of its punishment. The hearings on the sanctions offered against Google, which may include digging more deeply in its use of AI, should start next month in Washington DC
The online online educational service at Chegg has already amplified this monopoly case with legal action deposited last month in the same Washington court, accusing Google of having discussed the information bad of its site to be presented in its IA previews. Google denied allegations.
Originally published:
California Daily Newspapers
