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Google drops FloC plan and offers new Topics API for ad targeting – TechCrunch

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Google drops FloC plan and offers new Topics API for ad targeting – TechCrunch

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Hello and welcome to the Daily Crunch on January 25, 2022! Today our cup is overflowing with news. There’s just too much to cover in one newsletter, so I’ve tried to do as much as possible below. Some sections are condensed, but you will understand why. Don’t wait any longer, the news! – alexander

TechCrunch’s top 4

  • Google offers Topics to replace cookies: The American research giant’s idea of ​​building a Federated Learning Cohort, or FLoC, is over. The company offers topics instead. What are they? According to our own Frédéric Lardinois, the idea behind Topics is that “your browser will learn your interests as you move around the web”, storing around three weeks worth of data, focused on 300 different topic groups. That’s a big deal, if that happens.
  • Nvidia could walk away from the ARM deal: With slow regulatory progress, the huge chip deal between Nvidia and ARM could be undone. Will ARM go public instead? How does SoftBank feel about the changing regulatory winds? We will find out.
  • VCs fell in love with Europe last year: While the global venture capital market was rocky last year, few regions can boast similar gains to Europe in 2021. TechCrunch dug into the data, looking at individual countries that unmarked from the block, and asked what was next.
  • YouTube considers NFTs: According to YouTube CEO Susan Wojcicki, the online video giant may see blockchain technologies as a way for its creators to make money. It’s unclear exactly how NFTs work for the platform, but what’s clear at this point is that nearly every major digital brand will at least to try NFTs in case they work for their users.


TechCrunch Disrupt Startup Battlefield startup Cellino Bio raises $80 million: That’s the main story in startup-land today, I think. Just months after winning our own startup launch contest — and $50,000 of our money, minus the cost of equity — Cellino has raised a huge Series A that should provide the startup with plenty of runway. To learn more about what the startup does, go here.

And now, today’s startup news highlights:

  • Sub-stack hits play: No, the popular publishing platform is not pivoting to video, but it is working to allow its creators to use video as part of their subscription offerings. Users will of course be able to put videos behind the paywall, which may help them generate more revenue – and therefore more revenue for Substack itself.
  • $32 million for carbon honesty: Startup Sylvera is back in the news, raising a massive Series A after closing a $5.8 million seed round last year. What does the company do? It “uses machine learning technology to analyze a variety of visual data like satellite imagery and lidar with the goal of building accountability and credibility around carbon offset projects,” reports TechCrunch.
  • The future of autonomy is grass: Since the iRobot autonomous lawn mower is not yet on the market, there may be room for another company to build such a device. Electric Sheep Robotics wants to be that company, and it just raised $21.5 million for its work. Considering the hours I spent mowing the lawn growing up, I don’t like the fact that future children won’t have to endure a similar punishment.
  • Billion Dollar Green Drink: Athletic Greens raised $115 million in a round that values ​​its business at $1.2 billion, writes TechCrunch. The company sells AG1, a “powdered drink designed to provide daily nutrition,” according to our reports. The company has achieved a nine-figure run rate, but we’re still curious if non-software companies are rated by similar criteria. Maybe high margins and recurring revenue?
  • There is still room for more salestech: Developer tools, designer support, and marketing automation are all big niches, and sellers around the world also want their own tools. And the VCs are mobilizing to finance it. Enter Scratchpad, which just raised a $33 million Series B round. The company’s product helps salespeople get data into their CRM, as well as their broader organization.
  • Cybersecurity co raises C-series rapid fires: After raising last August, Hunters won another round of funding. My knowledge of cybersecurity is minimal, so I just have to trust Frédéric when he writes that the startup wants to help “companies replace traditional Security and Information Event Management (SIEM) solutions with their own tools. “. If that makes sense to you, great. All I know is that Crowdstrike sponsored the F1 Safety Car last season.
  • Bokksu Raises $100M Valuation for Asian Grocery Delivery: A few companies are working to supply Asian food products to various markets. HungryPanda, for starters. Bokksu is another, focusing its efforts on groceries in particular. The company started life as a Japanese snack subscription service in 2016 and has since grown significantly. Now, with $22 million in new capital, it can grow even faster.
  • The Tunisian startup raises $100 million: We don’t hear about startups from Tunis, so the InstaDeep ride caught our eye. The company “builds decision-making systems to solve real-world problems,” TechCrunch writes, and was spun off from Google, among others.
  • A host of other things have happened, so scroll down the homepage if you want to learn even more about what’s going on in the startup world.

To close out our early-stage coverage, Greg Kumparak takes a look at the Alchemist Accelerator’s 29th Startup Group, which focuses on enterprise.

Cryptography pioneer David Chaum says web3 “calculates with a conscience”

Google drops FloC plan and offers new Topics API for ad targeting – TechCrunch

 |  Today Headlines

Picture credits: PATRICIA DE MELO MOREIRA (Opens in a new window) /Getty Pictures

In 1982, computer scientist David Chaum wrote a thesis that described a blockchain protocol, along with the code to implement it.

Since then, his research in cryptology has led to developments such as digital money and anonymous communication networks. Today, it launched xxmessenger, which the company describes as the first “quantum-resistant” messaging app.

When asked what has changed over the past few years, Chaum said, “It seems to me that Bitcoin and the like have created something that can no longer be ignored. Now the question is: how can it be presented to the general public in such a way that they can easily adopt this new generation of information technology? »

Big Tech inc.

  • The pride of Rhode Island says the end of the chip shortage is not in sight: US Department of Commerce boss Gina Raimondo – former governor of the ocean state before being tapped for her new role – says ‘we’re not even close to being off the hook regarding semiconductor supply issues”. So that’s bad news, but at least we know where we stand.
  • IBM’s growth wins praise from investors: Yesterday, IBM announced its best growth results for some time. His stock has increased. Then the company said it wasn’t going to provide earnings-per-share guidance. And his stock has gone down. Today, however, investors weighed in and pushed the company’s value up more than 5%.
  • From BigTech -> Blockchain: There’s a kind of talent reshuffling in tech as people leave major concerns behind for younger, smaller crypto-related endeavors. The head of YouTube Gaming appears to be the latest defector.
  • The old man shouts to Joe: There’s more drama in the Spotify world, with musician Neil Young trying to use his influence to get the music streaming service to stem vaccine misinformation via his podcast host Joe Rogan. I don’t know how it’s done, but it’s an interesting place for European business to hang out.
  • And finally today, GM has big plans for its electric vehicle production.

TechCrunch experts

Google drops FloC plan and offers new Topics API for ad targeting – TechCrunch

 |  Today Headlines

Picture credits: SEAN GLADWELL/Getty Images

TechCrunch wants to know which software consultants you’ve worked with for everything from UI/UX to cloud architecture. Let us know here.

ICYMI, check out this interview Miranda Halpern had with Georgina Lupu-Florian last week: “How should non-technical founders collaborate with software developers?”

Google drops FloC plan and offers new Topics API for ad targeting – TechCrunch

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