Bright-Drop Ev600 van
Source: Brightdrop
DETROIT – General Motors Cut the production of its completely electric brights delivery vans in a factory in Canada and will inactivate the installation for a large part of this year.
The factory will be reduced by two changes to a quarter of work – eliminating 500 jobs – after being slowed down next month for about 20 weeks until October. The assembly of the factory batteries will also be down the weeks of April 24 and April 28, before the extended stop.
Friday, the automaker of Detroit confirmed the plans of its CAMP assembly plant in Ontario, Canada, and said that decisions are not linked to President Donald Trump’s prices.
“This adjustment is directly linked to the response to market demand and the rebalancing inventory. The production of Brightdrop and EV Battery will remain on truck,” GM said in a statement by email.
Lana Payne, president of the Canadian Union Unifor, who represents the workers of the factory, described actions as a “crushing blow to hundreds of families who work in Ingersoll and in the surrounding region who depend on this plant”.
“General Motors must do everything in its power to mitigate job loss during this slowdown, and all levels of government must pass to support Canadian car workers and Canadian manufacturing products,” Payne said in a statement.
GM launched its Bright-Drop vans as a subsidiary fully owned in 2021, before folding it into the activities of the company’s fleet in 2023. She then folded Bright Drop in her Chevrolet brand in 2024.
Bright-drop electrical delivery vans are parked near the assembly of CAMP General Motors (GM), the first large-scale electric vehicle manufacturing plant in Canada, Ingersoll, Ontario, Canada, March 13, 2025.
Carlos Osorio | Reuters
GM had high expectations to make Bright Drop in a new lucrative growth company for the automaker, but sales and income did not meet the initial expectations of the company.
Bright-drop was to generate $ 1 billion in revenues in 2023. GM refused to disclose Brightdrop’s income, but it is very unlikely that the objective was achieved.
In 2023 and 2024, the car manufacturer sold only about 2,000 electric vans, according to its sales reports.
Slowing plans occur for weeks after a free press report from Detroit that hundreds of Bright-Drop vehicles bordered a storage batch in Flint, Michigan.
Unifor said GM “said that it was attached to the installation of Cami, with upgrades for the 2026 model year, the immediate future remains uncertain without national support and equitable access to the market”, citing Trump’s prices.
“The reality is that the United States creates industry disorders.” This creates an opening for China and other foreign car manufacturers to dominate the global electric vehicle market while the North America industry may be late. “
