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GM and Google are exploring ways to use AI in the automaker’s business

The GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, March 16, 2021.

Rebecca Cook | Reuters

DETTROIT – General Engines work with Google to explore opportunities for implementing AI technologies across the automaker’s business, the companies announced on Tuesday.

The extensive partnership around generative or conversational AI between the Detroit automaker and the Google Cloud unit extends to previous work between the two companies on GM’s OnStar interactive virtual assistant (IVA) launched in 2022.

The IVA system is powered by “intent recognition algorithms” that use Google Cloud’s conversational AI technologies, providing OnStar users with responses to common requests, as well as routing and navigation assistance , GM said Tuesday.

Similar to other sectors, the potential applications of artificial intelligence, including the famous ChatGPT, have become a growing topic of discussion in the automotive industry. Some use cases could include vehicle validation, software, and in-vehicle assistance like OnStar service.

“Generative AI has the potential to revolutionize the experience of buying, owning and interacting inside the vehicle and beyond, opening up more opportunities to deliver new features and services,” said said Mike Abbott, former Apple executive and executive vice president of GM software and services, in a statement.

GM has previously said it is investigating uses of ChatGPT as part of its broader collaboration with Microsoft.

Mercedes Benz Earlier this year, it also announced a partnership to test ChatGPT artificial intelligence embedded in more than 900,000 vehicles in the United States. The German luxury carmaker said the emerging technology would be used for audio queries through its Hey Mercedes voice assistant, which is expected to grow significantly. system capabilities.


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