The head of a Continuous boycott of target stores at the national level Now calls to an electronic protest of general dollar.
In an interview with USA Today, Jamal-Harrison Bryant, the main pastor of New Birth Missionary Baptist Church in Stonecrest, Georgia, said that the event did not imply asking consumers to avoid purchases in the general stores of a dollar. Instead, Bryant asks supporters to flood messaging accounts and the company’s telephone lines requiring the company to restore its commitment to diversity, equity and inclusion (DEI).
Bryant accused the company of bowing to the efforts of President Donald Trump’s administration to limit Dei’s policies.
“Dollar General must also be held responsible for not investing in very black and low -income communities that make up the backbone of their customers. It is not only a business retirement – it is a betrayal of the people they take advantage of,” said Bryant.
The plan does not call a boycott because in many areas of the country, Dollar General is one of the few available grocery options. Although Bryant says that people can boycott if they wish, those of food deserts are not supposed to avoid shopping at Dollar General. The event will include a campaign on social networks that will put pressure on the company to reverse the course as well.
The reduced price retailer currently operates more than 20,000 locations in the United States earlier this year, he announced that he was planning to Close nearly 100 locations, But would also open around 575 stores this year.
In addition to the general protest of the dollar, Bryant announced that the target boycott was now an indefinite campaign. In February, Bryant organized a 40 -day Target boycott that coincided with Lent. Since the deadline for the boycott has passed without any significant action by Target, Bryant says that the movement will continue.
Bryant organized the boycott after Target announced that he fell from his initiatives for four days after the inauguration of Trump. As part of the changes, Target said that he eliminated the hiring objectives for minority employees and the implementation of an executive committee focused on racial justice.
Although we do not know exactly how impacting the boycott had an impact, from today, Target’s shares are down by almost 30% for the year.
