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Dr Thömmes explained the IAA method this way: Suppose a photo is liked 12,425 times on Instagram. “That number on its own doesn’t make a whole lot of sense, especially if we want to compare it to another photo,” she said. But by “controlling the scope and the time,” she said, “we can say for example that Photo X received 25% more likes than the public exposure can explain.”

Followers of the National Audubon Society Instagram account, which was featured in the study, often respond to colorful bird species, like owls and hummingbirds, said Preeti Desai, director of social media and storytelling at the society.

“We’ve always found that close-up bird portraits resonate the most with our followers,” Ms. Desai said, “but birds exhibit interesting behaviors, whether in photos or videos, exhibit unexpected views. of bird life that most people don’t. I can’t see it in real life.

The frog’s mouth has a knack for blending into its surroundings due to its coloring of plumage, camouflaging itself when perching on tree branches. Its name comes from its large, flattened opening, which can open like that of a puppet, making it ideal for catching prey. Mainly located in Southeast Asia and Australia, the frog mouth is a somewhat sedentary bird, said Tim Snyder, the curator of birds at the Brookfield Zoo in Chicago, who currently has three tawny frog mouths in his care. .

The tawny frog’s face eyes – most birds’ eyes sit on the sides of their heads – make them more “likable” and “human,” he said.

“They always look perpetually angry,” Snyder said. “The look on their face just makes it look like they’re always frustrated or angry with you when they look at you, and it’s just the makeup of the feathers and the look of their eyes and things. It’s quite funny.

Jen Kottyan, the head of bird collection and conservation at the Maryland Zoo in Baltimore, calls it “the bird’s face at rest.”

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